CJ POD Launches O2O Clothing Customization
When the upsurge of O2O sweeps across various industries, the clothing industry is no exception. It is understood that the first domestic O2O project focusing on clothing customization will be launched on November 30. The first team uniform series launched by CJ POD launched the first shot of O2O in the clothing industry with its cost-effective price of 1998 yuan.
The Internet transformation of traditional industries has been a hot spot in industrial development in the past year. Under this background, as the first place in clothing, food, housing and transportation, the clothing industry has a strong market demand without verification. With the continuous changes in the lifestyle of the Chinese middle class, personalized customization Clothing ushered in the spring of development.
According to Wu Wei, CEO of CJ POD, team uniforms have been tailor-made products since they were born. A good set of team uniforms can fit the body, but the label garments produced in large-scale industrialization cannot meet the individual requirements of individuals. Although there were custom-made team uniforms in the past, they were limited by the high intermediate cost, and the price of tens of thousands made it impossible for most people to enjoy them easily.
As a newly established company, CJ POD relies on Internet operations to modernize the traditional clothing industry and create a brand new Internet platform for clothing customization. The door-to-door customized team uniforms launched by it will fill the O2O gap in the clothing industry and bring the spring of personalized customized clothing development.
In terms of upstream resources, CJ POD deeply integrates the industrial chain, selects top Chinese designers and craftsmen, and cooperates with factories with first-line craftsmanship; on the operational side, benefiting from the rise of the Internet and the logistics industry, CJ POD directly aligns products with Consumers, cancel all intermediate links, greatly reducing overall operating costs; on the measurement side, CJ POD integrates industry experts to jointly develop rapid measurement standard manuals and software, and build a socialized measurement network through mobile Internet technology based on geographic location , to quickly respond to customer needs.
According to Wu Wei, after the above-mentioned integration of the industrial chain, operation and volume services, the large-scale promotion of customized team uniforms has become a reality. The sales price has reduced the intermediate cost by about 80% compared with traditional channels, and has established a cost-effective operation. Model.
Boutique strategies to reduce overselection
In fact, in order to control product quality, reducing consumers' excessive choices is an important aspect. For many ordinary consumers, it is impossible to tell the difference between the various fabrics of the team uniform, the different effects of various indistinguishable colors, the differences in subtle styles, and the differences in other small parameters. Consumers In fact, all they want is a set of stylish, fit, slim, and comfortable team uniforms. As for the specific parameters and the huge differences contained in them, consumers have no time to understand, and in fact they don’t need to understand.
This time, for the first team uniform launched by CJ POD, in terms of design, Ms. Liu Wei, a top designer in the industry and winner of the Golden Top Award in the clothing industry, carefully selected the pattern design for customers. At the same time, John, the national golden scissors winner, conducts all-round monitoring and accountability for the process to ensure product quality.
It is understood that the first team uniform is made of high-quality pure wool fabric, and the same fabric is generally used in team uniforms priced at more than 7,000 yuan in shopping malls. Not only the surface fabric, but also Bemberg lining is used for the accessories, the buttons are also carefully selected horn buttons, and the sewing thread is also Coats sewing thread. These various details mark that this is a product that is different from the traditional meaning. .
The use of high-quality raw materials is obviously not the whole of high-quality products. In terms of production technology, they also have a complete control principle. Wu Wei said: "In terms of production technology, cost-effective, we not only let consumers We have gained benefits, and our producers have also gained benefits, because intermediate costs are saved, and our processing fees are higher than the same level in the industry, because we hope that the entire supply chain can be of higher quality and more stable, rather than simply large In the industrial age, there is endless price reduction and price reduction in the production process. Only when the upstream ecosystem is stable and life is better, can we concentrate on making good products without any distractions. Only in this way can we truly be responsible for customers and truly create perfect products.”