Observations and learnings from the Lions: some of this year’s entries via Morihiro Harano

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Observations and learnings from the Lions: some of this year’s entries via Morihiro Harano
The evolution of technology should be driven by serendipity meeting surprise
Chacho Puebla Partner, Creative MD @ LOLA
IBM has analysed the social media activity around the Cannes Lions…
The result: Celebrities, group influence, grand prix and parties.
Not sure creativity and edginess are the adjectives that come to my mind looking at those datas
Insights into Africa with Diageo & The Hardy Boys and illustration of diageo ubiquity, from football to drink driving or supporting young directors