Click-To-Call Service: What Is It And How It Influences Your Lead Conversion Pace?
In this click to call service guide, you will learn what is click to call service and how does it work and how business can leverage this solution to get benefits out of this technology.
In today’s fast-pacing world, there is a constant friction between brands and customers when it comes to expecting loyalty. A few seconds of delay in the company’s response can influence customers to think of other alternative brand ready to offer the same services.
Hence, in these frantic times, business enterprises seek a solution that can maintain the consistency of lead conversion.
If there is a business challenge, there is a technology to resolve it. Click-to-call services are focused on enabling instant call-to-connect solutions.
Based cloud telephony technology, these enterprise-ready custom solutions connect with customers without a lagging, which helps attend more customers to create more conversion.
So what exactly is click-to-call service? What are its features and how it impacts conversion strategy? Here is the gist:
What is click-to-call?
Also known as click-to-dial, click-to-call service refers to a technology-enabled digital communication where a caller clicks a button on a website or in a mobile app to connect and initiate conversation with a person on the other end.
In a given business environment, using this solution, the person who makes a call can be connected to a business representative in real-time.
This process does not require the physical action of dialing the number though it is called a click-to-dial solution.
There are many companies in the communication market offering different levels and quality of such digital communication.
To implement a click-to-call button in their existing business setting, companies need an API designed to fulfill this requirement.
This feature is then used by an enterprise’s customer support team who can give their customers a call.
Customers receive a call from the business they want to inquire after sharing their contact details on the company’s online portals.
Application of Click-to-dial services
Click-to-call service can be set up for both website and mobile app of any business.
For Websites
In this process, the user enters their contact in the widget shown on the website.
The cloud telephony service provider’s click-to-call API instantly connects the prospect to the mentioned number. The call is initiated to establish smooth communication between an agent and a customer.
Using your technology partner’s robust click-to-call API, you can effortlessly create a custom click-to-dial widget on your website.
For apps
To enable faster and reliable communication between agents and customers, a click-to-call button can be installed in your app.
So when a user taps on the button, the input command is received by the cloud telephony system provider’s server that eventually gets the call started for customers.
Beneficial Features of click-to-call solution
1. Detailed call Reporting: Get thorough details right on your dashboard for all the calls.
2. Conversation tracking: Track customer communication to know the purpose of calling.
3. Multiple Parallel Channels: Set up multiple calls on multiple channels using the same number.
4. Uncompromised protection: Solid protection against Spam and abuse automated calls.
5. CRM Integration: Ability to integrate click-to-call button with leading CRMs.
6. Call recording facility: Call recording facility helps to make the right decisions.
What industries can avail click-to-call service?
In India, click-to-dial solution powered on Cloud telephony system is used by many diverse businesses across various industries such as food delivery, taxi booking, travel planning, IT companies and more.
In fact, any enterprise with a functional live website or mobile app can incorporate click-to-call service to attend maximum customers and serve them with precise quality.
The best thing about this advanced communication solution is that they are often platform independent. This means users can easily connect with company’s representatives via quick web-based calls made using click-to-call button and get business information with a single touch.
Effect of click-to-call implementation on lead conversion The following are the ways click-to-call services help businesses gain more revenue by increasing their average conversion rate.
Time Saver As the need for manual dialling using new number each time is eliminated with a single hassle-free click-to-call button, agents can reach customers instantly and spark off real-time conversation for discussing their requirements. The technology-powered practice thus resolves the issues of time often experienced in the orthodox method. Saving time means accelerated query resolution and enhanced conversion.
Excellent customer experience When an agent reached customers upfront, it becomes a seamless experience for customers as they do not have to put extra efforts trying to reach business reps in time. Reduced efforts in accessing favourite brands expedite the process of converting leads into loyal customers.
CRM integration for better segmentation When click-to-call API is integrated into existing CRM or marketing automation system, agents and representatives increase their chance to address customer inquiry through effective interaction. Agents can view all the detailed information of customers in conversation, which further augments lead conversion opportunity.
No calls missed When a call from prospect customers gets connected, click-to-call system plays a key role in making sure every smallest of customer query is captured and attended meticulously. Customers give a call any time a day. Hence, the solution helps agents answer to customers while they are still interested and curious to know about your business.
Fulfilment of customer demands As over 80% website users prefer a click-to-call service, such system directly benefits businesses when it comes to resolving query just the way customers expect. This is likely to boost revenue by 40 to 50%.
Conclusion
Click-to-call leverages modern cloud telephony technology to elevate business processes and help enterprises of varied industries engage with maximum customers a day.
With powerful features and massive efficiency, it makes a huge difference to conversion numbers that many businesses at times wrestle with.
Crafted by Orevento, YakoVoice is a distinguished product in communication technology that can make a significant difference to customer acquisition and conversion strategy.
Focused on attending more customers, YakoVoice makes for a considerable, feature-rich click-to-dial solution if you wish to serve customers with quality.
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