Iceland Banned Advert
Whilst surfing the internet I came across an article on ’The Guardian’ about a christmas advert by the births supermarket Iceland which was banned for being too political. The animation is part of a collaboration with green peace and depicts an orang-utan trying to lay rest at the little girls house before skipping to the chaotic devastation caused by humans tearing down the forrest where the orang-utan lives. Finishing with the girl comforting the orang-utan whilst ensuring him a future by her side. The message in the video can be quite hard hitting but warm hearted at the same time. The inclusion of a child’s bedroom brings empathy as it shows the devastation of the orang-utans home and makes the viewer connect the dots by thinking “what if this happened to our home” or even worse “what I’m my child was left without a home and without us as parents”. The colour is drawn away from the animation leaving only blacks, whites and greys creating a dramatic effect that adds to the emotion, an orang-utan swings by highlighted in red making it stand out from the other stuffing on and also hinting towards danger.
https://www.theguardian.com/media/2018/nov/09/iceland-christmas-tv-ad-banned-political-greenpeace-orangutan