Nov 13, 2018
The impact of 'close variants' in exact match types
Google is very clear that this should only happen when intent remains the same, hence the name close variants and Google Ads Scripts can help restore control for some advertisers.
seen from Russia
seen from China
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seen from Russia
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seen from Canada
seen from Mexico
seen from Netherlands
seen from Saudi Arabia
seen from Türkiye
seen from China
seen from China
seen from Russia
seen from Germany
seen from Italy
seen from China
seen from United Kingdom
The impact of 'close variants' in exact match types
Google is very clear that this should only happen when intent remains the same, hence the name close variants and Google Ads Scripts can help restore control for some advertisers.
What AdWords' latest changes to Exact Match can mean for your Ad campaigns and how you can minimise any negative effects.
Close Variants in Exact Match will launch in December for ads targeting UK & Ireland
Close Variants in Exact Match will launch in December for ads targeting UK & Ireland
Back in September, we announced the release of Close Variants in Exact Match for ads targeting the US. Given the success in driving high-quality click volume in the US, we are currently testing close variants in exact match for ads targeting the UK and Ireland, with the intent to move to close variants as the default exact match setting for these countries in the week commencing the 8 th of…
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