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If you are suddenly seeing attribution settings in your AdWords account and want to know how to make the most of it, this is the post for you.

#AdWords #Attribution #SEM #digital marketing #data #analytics

Google has recently announced an expanded beta testing of AdWords Attribution Modelling. While attribution modelling is a staple part of data analysis, it may be unfamiliar to some AdWords marketers. If you are suddenly seeing attribution settings in your AdWords account and want to know how to make the most of it, this is the post for you.

#adwords campaigns #google adwords #bing ads #advertising campaigns #attribution model

Who really deserves to wear the crown? In this blog post, our CTO discusses why he thinks Content isn't King, and who really deserves to sit on the digital throne.

#Digital marketing #content #conversion #engagement #synergy #audience #data #strategies #Game of Thrones #content is king #Monty Python #the Holy Grail

Choosing any business to partner with yours is a difficult proposition, and the wrong decision can cost your company dearly. So before engaging with a digital agency, here are some things you should check out first.

#digital agency #marketing #objectives #digital marketing

Video ads are on the rise - but not all are created equal. Here are some examples of what we think are great video ad campaigns

#Video Ads #Video Ad Campaigns #Advertising #Campaigns #Marketing #Digital Marketing #SEM #YouTube

Social media channels are full of businesses trying their hardest to sell their products and services to an audience that isn't listening. In today's post, we're looking at what you can do differently to sell your product more effectively on social media.

#Social Selling #Social Media #products #services #business #marketing

In response to the user and advertiser community, Facebook is rolling out stricter ad and landing page quality requirements over the next few months.

#Facebook #ads #guidelines #advertisers #users #quality #content #social media

Google AdWords Quality Score is a measure of how appropriate your ads and landing page experience is for your target audience. New data available in your AdWords campaigns gives us more insight into quality score and how to improve it

#AdWords #Quality Score #Google ads #landing page #data

What AdWords' latest changes to Exact Match can mean for your Ad campaigns and how you can minimise any negative effects.

#Google AdWords #Ad campaigns #Close Variants #marketing #Ad Groups

Learn how to view and download stats and customize your columns for your Facebook Ad campaigns using Metrixa AdManager.

#Metrixa #offline editing tool #advertising accounts #campaigns #ad sets #Statistics #facebook #AdManager

Metrixa AdManager lets you manage your Facebook Ad Campaigns quickly, easily, & from anywhere. This video tutorial shows you how to create ad campaigns.

#offline editing tool #advertising accounts #marketers #Admanager #ad campaigns #ad sets #Facebook

Metrixa AdManager helps marketers do more with their Facebook ad campaigns in less time. Our quick video tutorial walks you through how to sign in, download your first campaign and start using Metrixa AdManager.

#Facebook #Ad sets #Campaign #admanager #marketer #advertising #accounts #offline editing tool

After researching thousands of backlinks pointing to #1 ranked websites, this is the most important anchor text for SEO.

#seo

Content is king. There it is. That deeply flawed slogan of the white hat SEO community — the ultimate over-simplification of what it takes to drive traffic to your website. Virtually every marketer under the sun has parroted this jargon at some point or another, ad nauseam. These are the words of a guilty man.

#SEO #content marketing

Facebook is changing the way it ranks stories in the News Feed. The social network is adding a new ranking signal and updating real-time signals.

#facebook

The future of SEO is here and user-intent is driving successful SEO strategies. Here are some tips to make your content stand out!

#SEO

Google is finally starting to roll out a real-world test of Android Instant Apps in mobile search results.

#mobile search

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