Sometime in mid 2013, @apnerve, @phoenixwizard and I, @axl_rich, met up for a freewheeling discussion on the current trends in brand publishing and how the solutions that existed are sub-optimal from a user experience point of view. That discussion never really culminated into anything specific, but sparked off a few thoughts in our minds.
Regular quality content creation is hard for brands. It's time-consuming, and it's costly. How can that process be made simpler?
A company or brand's ecosystem is not just fans on social networks, but experts, partners and customers too. How do you harness and curate that diversity to create regular content that speaks your brand's character?
How do you ensure your content has a much higher shelf life?
How do you manage the challenges of permissions, speed and brand consistency in user-generated content?
How do you seamlessly publish content that gets pushed to your target audience in a 1:1 setting in his choice of device in a friction-free manner?
These were some of the thoughts that we grappled with, and by July 2014, we decided to start working full-time on a small niche in the digital marketing automation space, and Cloudaria was born.
We are launching as a visual content engine for brands, publishers and broadcasters. As we've noted before, visual content (images and videos) are the primary mode of communication nowadays and is increasing at a breathtaking rate. Our minds are wired such that visual content registers faster, leaves a more lasting impression, and is 10x more effective in communicating any message. Given the scope of creating value and enormity of the opportunity, VOICES was built to help brands understand visual conversations, seamlessly publish owned and earned content and identify trends, ROI for each piece of content and even ambassadors that are more relevant for content distribution.
Cloudaria provides 4 key benefits:
It turns brands into publishers - by helping create unique interplay of owned and earned content across any customer touch point - from mobile phones to bill boards.
It helps increase your conversion rates by making your customers the hero, the model, the ambassador in the purchase process.
It helps you create a steady stream of visual content for any channel and engage your network in lasting ways.
It helps determine the ROI of each content piece - from a tweet or a pinned photo to the revenue that generates.
Get in touch with us if you want to see the product in action - we will be happy to help you amplify your brand voice.
