Among the most recognizable logos of the mid-to-late 20th century was Holiday Inn's distinctive design, widely featured on its towering neon "Great Sign." Its recognizability and the quality associated with the brand spawned abundant imitators.
These are samples of the graphic art that helped fix the Holiday Inn brand in the minds of generations of travelers. (Why oh why did they ever change it?) The source is American Signs: Form and Meaning on Route 66 by Lisa Mahar via "The Holiday Inn Brand and Trademark Concepts" by Carolyn Hasenfratz.














