May 9, 2014
Co-creation: the power of conversations [2 of 4]
Co-creation: the power of conversations [2 of 4]
The Co-creation process © C. Bughi
Co-creation Vs crowd creation
So, when looking back at what media often portrays as co-creation, the confusion becomes evident.
Co-creation is no co-production: many initiatives labelled as co-creation are actually co-production experiences, which are experiences where customers participate to the production and delivery of the product or service: the…
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