LegoViews

Everything connected with co-creation, embodied cognition, LEGO SERIOUS PLAY, LSP based Interviews, Metaphors, Serious Play... More info at www.legoviews.com & www.b4bricks.org Twitter: @Legoviews

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@happydreamerme-blog @brecds @rllevat @policyshaker @kakunmapper @eprenen @junopark @voxelman @rogerbrufau 

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What is Digital Transformation? And why culture matters?

What is Digital Transformation? And why culture matters?

Everyone is talking about digital transformation: the news are filled with data and stats around massive investments in digital technology and in the need to transform businesses.

The IDC report 2017 estimates that worldwide spending on digital transformation technologies will grow to more than $2.1 trillion in 2019, while a Forrester study says that 57% of organisations say that implementing key…

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The Customers Experience's BlindSpot

The Customers Experience’s BlindSpot

The news these days reports that poor CX is costing UK companies £37 bn, with retail and telcos losing the most in 2016. Ironically, the sectors who lose the most, according to a recent study by KPMG Nunwood, are also those which invest the most and get the best improvements in CX.

This looks like a paradox, but it is not.

Organisations have realised the importance of customer experience and…

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Millennials are going beyond the individualistic BabyBoomers

Millennials are going beyond the individualistic BabyBoomers

I have been reading a lot about Millennials, this new breed stemming from the digital age.

Were these Millennials so much different?

I, as a GenX, could easily relate to what I was reading and did not realise the real gap until I had the opportunity to directly compare the ways of thinking, the value systems, attitudes, and mental models, of Millennials and Baby Boomers.

The opportunity came…

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Design Thinking - teaching children how to think innovation during the Chelrsea’d Digital camp. A great experience!

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London Progressive Journal is a non-partisan journal of the left, covering comment, photos, interviews and occasional arts.

My articles on the London Progressive journal

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Innovation typically isn’t the product of some random “aha” moment. Instead, it comes from a process that, if managed carefully, can engage employees, bring new opportunities, improve operations and create customer value..... Few employees are experts in every area, but soliciting their input into problems outside of their expertise can lead to new and innovative ideas. And those who come up with the most disruptive breakthroughs aren’t those who are entrenched — it’s new people looking at new information from a different set of lenses.

https://www.greenbiz.com/article/employee-engagement-innovation

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The relationship between Business & Design: the Lego Serious Play case

The relationship between Business & Design: the Lego Serious Play case

The relationship between business and design has gone through deep changes in the past years. We are assisting at a convergence between business and design lead by the formalisation and adoption of design thinking and the revelation that good design is good business: many approaches from design have migrated into business and management enhancing the potential of business focused companies. But…

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Why Digital Transformation has nothing to do with Digital

Why Digital Transformation has nothing to do with Digital

Why Digital Transformation has nothing to do with Digital

IDC predicts that 2016 will be shaped by digital transformation, with availability, capabilities and business needs being the biggest related issues IT leadership will face.

With this announcement comes a flurry of buzz: from the media, articles about the latest platforms, apps, software and other tools that will lead digital…

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The responsability of UX: generate Value. But what is Value?

The responsability of UX: generate Value. But what is Value?

Markets are conversations (C) P. Bertini

One of the biggest challenges today, is to deliver meaningful experiences that create value to brands and are valuable for the users. As UX and CX professionals we are today responsible for the value generation processes, because an experience is created by the understanding of what does value mean for all those involved in the experience: the brand and…

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When NextGen UX and embodied cognition play seriously with Lego

When NextGen UX and embodied cognition play seriously with Lego

Recently I have spent time reading and considering the future of UX and how recent research are affecting our understanding of our cognitive experiences and our perception.

I still had no chance to organise my thoughts into a decently structured article and explain what I see happening in the future. But if you are keen to know more, Marek Pawlowsky, the man behind MEX, invited me to talk about…

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UX delivers strategy in action

UX delivers strategy in action

The UX practices and mindsets are evolving. It’s becoming clear that UX is not just about user validation, pixels, or wireframes. That’s the old paradigm. UX is much more. UX permeates the whole design process and the overall underlying strategy. Because UX is strategy in action.

A little bit of history: do you remember when…?

For many years UX has been dominated by the design/wireframe and…

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The UX mindset: a quest for values and meanings

The UX mindset: a quest for values and meanings

UX is a mindset that connects strategy and design through the understanding of what is valuable and meaningful both for the users and the organisations. And in such a scenario, research is the link that allows organisation strategies to become experiences.

In an experience economy the value of a product or a service is not anymore limited to a price tag, but it is determined by the quality of…

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From bricks to innovation

Unleash playfulness

Lego bricks are a fascinating tool. Mostly considered a creative and engaging toy, they are much more than that. What is a toy that enhances children’s creativity and imagination, becomes a tool to enhance understanding and explore opportunities in business.

There is an increasing interests in anything that is LEGO: from the business case of a company that employed co-creation…

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Combining co-creation with UX and CX: a cubed experience!

Cocreating experience: the power of collaboration

This is an excerpts from Co-Creation: Finding The Cubed Factor For Customer Experience (CX). 

UX has helped global organizations to think and take into consideration how their users and customers interact with brands and companies through interfaces, digital services and the whole ecosystem. UX has also brought users closer to brands by involving…

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Co-Creation: Finding The Cubed Factor For Customer Experience (CX)

Share on Facebook Share Loading... Share on TwitterTweet Loading... Share on Linkedin Share Loading... Share on Google Plus Share Loading... by Patrizia Bertini European Director of Research & Insights, Wipro Digital @LegoViews The idea that markets are conversations has been around for at least 15 years. However, few companies really understand or actually benefit from the practice of […]

How can we create maningful Experiences? When CX and UX are not enough, add participative design and cocreation!