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Benefits of IoT in Mobile Application Development 2019
IoT is the most trending topic which can be considered in today’s world. The main reason for this is the connectivity level of the system which is operable to a large number of devices. It has enlarged its boundaries and entered into the fields like HealthCare, Retail, Smart Homes, Agriculture etc. And when it comes to connectivity smart mobiles and its apps are the first thing that comes into the mind. Integrating the IoT in the mobile app in the account to control the multiple devices specifically wireless ones is the most useful and trending around the globe. There is a huge list of the advantage of using the IoT into the smartphone app, let’s discuss this in detail.
1. Multiple Device IoT gives the space for using multiple devices such as smartphone, laptops, desktops etc. With these multiple people have the authority to operate the IoT network at the same time.
2. Personalize them IoT has given an open hand to customize the mobile apps as per the requirements. Also due to multiple options provided, developers also easily develop them accordingly.
3. Remotely Controlled You have got the privilege that the devices and gadgets can easily be operable remotely, without them being in the same network.
4. Secured Data The levels of IoT devices have been raised up, as it has given space for the personalized setting. As this would increase the risk of leaking off the data.
5. Compatible IoT devices are made to match the compatibility to a large number of other devices for the convenience of the users for effective operations.
6. Large Platform As the IoT has not been integrated by a huge number of companies and industry, people using it have got less competition with a large available platform.
7. Get Notified As all the devices have been connected to each other and by the network, you can get notified on the go with the limitations of the locations.
8. Time Saver Due to its customized and multiple options, the apps can be easily developed with lesser errors and a time saver.
As there are multiple benefits of developing and using the IoT apps, it seems to expand the boundaries in the upcoming years and stand out among all of the technologies.
Top Ranking Signals to Pay Attention In 2019
With Google changing its search algorithm so regularly we seem to have new ranking signal champions to root for every year. In 2014, it was site security (https), 2015 had your websites mobile responsive status, and 2016 shifted to more content driven ranking signals with Rank Brain. But what about 2019? What ranking signals should you focus on if you want to win at SEO and get your website to the top of Google search?
Ranking Signals to Focus On, In 2019 We might never know definitely what the best ranking signals are but based on the data analysis we do year on year it is safe to assume that the following signals should be given priority in 2019.
1. Quality Content Right from when search was invented to this present day content is and forever will be king of the internet. It’s what your customer are looking for after all. Content can come in a variety of formats, blogs, vlogs, podcasts, or some other form. What’s important to note is that only the best quality content will help your website really flourish online.
But what do we mean by high quality content? This can be broken down into content that is easy to read, keeps the user engaged longer on your page, and actually provides information that helps the customer in the long run.
2. Voice Search Optimization With AI assistants gaining popularity it won’t be long till voice search will beat out typed search. In fact, more than 72% of the people surveyed have already admitted to using the voice search option of their assistants (this includes Google Assistant, Siri, and Alexa, Bixby) at least once a day.
As you move into 2019 you should definitely focus on optimizing your text for voice search. Basically your content should be more in line with how people will speak rather than how they would read.
3. Structured Data and Snippets If you haven’t yet started using structured data and schema to mark-up your text it won’t be long before your competition speeds past you. Scheme markups help make your search results more visually appealing. This could be by adding images to your search content, by displaying reviews of the products on display or even simply by providing in-site links for the customer to click on.
Rich snippets have known to increase click through rates as well as reduce bounce rates because the customer gets a preview of what they’ll be receiving on the page. So make sure to optimize your content accordingly so as to not disappoint your customer when they click on your link.
4. Mobile Responsive Sites With more and more customers moving to a mobile first experience you can’t be seen lagging behind in your websites mobile responsiveness. Please keep in mind that the last mobile friendly ranking signal was launched in 2015 but we are seeing more signs of mobile responsive websites doing better on search.
However, considering the mobile first indexing it is prudent that you pay attention to how you treat your sites responsive elements.
5.User Experience Improvements One of the biggest ranking signals you should focus on in 2019 is the user experience of your website visitors. Here are some stunning statistics that will help you pay more attention to your UX design. – More than 30% of the people admitted to clicking on the back button even before they had a chance to read the content if they did not like the design or layout. – Using better fonts and calling out call-to-action buttons more vividly tends to increase conversions by up to 60%.
User experience signals matter because they impact your on-page time, your bounce rate which play a big role in your search engine rank.
Conclusion If you pay attention to these 5 top ranking signals to focus on in 2019 you should do fairly well in Google’s search engine results. If you need help with your company’s SEO efforts we’re just a click away. Get in touch today.
https://www.codeplateau.com/blog/top-ranking-signals-to-pay-attention-in-2019/
Top 7 Social Media Trends For 2019
From being a means of staying in touch for friends Social Media has turned into a communication powerhouse for brands. However, with a low attention span, a multitude of options to choose from and other online distractions there is plenty to keep your target audience hooked. So how do you make sure that your communication signals are getting through to them? We’ve scoured the internet for data, spoken to plenty of digital marketing industry experts and witnessed the blooming of some of these strategies by digital behemoths to bring to you a collection of the top social media trends of 2019. Here’s everything you need to know about the best social media trends of 2019.
Key Social Media Trends Of 2019
1. Trust Building With the backlash that followed the scam after scam that affected Facebook, the U.S. elections, and Cambridge Analytica it seemed like Facebook was almost over. As it is Facebook has lost some of its early prominences with users now spending more time on Instagram. Even though Facebook has more than 2 billion- active users on a monthly basis the whole picture isn’t as perfect.
Due to the users feeling their privacy being violated by social media and the slew of inaccurate information available online consumers are in a pickle as to what they should and should not believe. Especially when companies try and use marketing strategies that seem disingenuous. This puts their reputation on even shakier ground as customers are no longer willing to put up with fakery from brands.
There have been several instances of brands and big companies being called out on social media due to their false promises and lies. One of the biggest social media trends to look out for in 2019 and put into practice immediately is to try and build trust with your customers. To make them believe not just in your products and services but in your organization as a whole.
2. Using User Stories Word of mouth was a very important part of the marketing gamut of a company. The practice is still in place but the methodology is vastly different than it was decades ago. While it is still important for people to talk about your product in a positive light, where they do the talking is as relevant as what they say.
Unlike previous generations, it does not take several days or weeks for user stories to reach thousands of ears. With the evolution of social media, live videos, Instagram stories, hashtags, and the like consumers now have access to word of mouth publicity in a matter of seconds.
Therefore, it has become extremely important for businesses to put out their own stories with the help of some loyal fans of the products. There are several ways in which companies are trying to get users to share their product stories. Some examples of these are running contests, using special hashtags, “share your memories with us” kind of experiences. These are all methods by which companies are trying to get good word of mouth publicity going out to willing buyers.
3. Augmented Reality Will Play A Bigger Role Many companies including Facebook and Google are trying ways to incorporate augmented reality into their applications. Facebook has already bought a company focused on augmented reality and Google is working on its own projects to include augmented reality in its apps. Take Google Maps, for instance, one of their senior product managers admitted that it was hard to really know the direction we were supposed to turn while walking. To fix this problem they have decided to use a guide who will help us make all the right turns.
Pokemon Go is another example of seeing augmented reality really take off in the gaming world. Not only is it vastly popular, it is also highly addictive and people tend to spend hours playing the game. Brands, businesses need to figure out ways to make an entry into the augmented reality space.
You can already see the subtle entry of augmented reality in the form of those cute filters used on Instagram. What can brands do to make raise their awareness levels on these popular social media apps? Gamifying seems like the obvious choice but it isn’t always the right solution for every brand? Have you considered how you could use augmented reality to your brand’s benefit?
4. Quality vs Quantity The age-old debate over quality vs quantity will never end. Depending on the niche you are in you will have to figure out what it is your consumers crave for. For most businesses quality of the content rather than pushing out mindless media is paying a lot of dividends. Even though you may not always the largest share of voice with your consumers with quality content you can be assured that you will always be at the top of their minds when it comes to your products or services.
Showing a creative spark while giving your consumers a good cause to back is one of the best things you can do moving into 2019 on social media. It is sure to be one of the hottest social media trends of 2019.
5. Growing Power Of Influencers Social Media Influencers have taken their game up a notch in 2018 and we can only see this trend growing in popularity in 2019. Influencers are becoming very aware of their popularity and will do almost anything to stay relevant on social media. But they have also understood the price they need to pay. No longer can social media influencers be frivolous with their endorsements. They cannot afford to alienate their fan base.
Brands using social media influencers have gone one step ahead of the rest by adding a human persona to their brand. Even if there are multiple personalities endorsing a brand the image maintained by all of them will be surprisingly similar and one that works in conjunction with the brands own image. This is closely related to the next point of making the brand more human.
6. Humanizing The Brand Podcasts, Webinars, Reddit AMA’s are a very popular way of making sure your brand has a human touch associated with it. Think about Tesla and how much Elon Musk is always at the forefront of their branding effort. So much so, in fact, that you can’t think about one without mentioning the other.
Look how personally involved Elon Musk is in the building of his own brand. It makes the consumers believe that the owner or a high-level executive is highly invested in the product or service which is why they are more likely to buy them. Of course, you have to make sure your product is worth it to begin with but that’s a completely different story.
7. Video Streaming Another excellent social media trend to keep an eye on in 2019 is the growth of live videos. Its another aspect of humanizing the brand. Live videos give instant access to millions of people to your content. Since it’s live there is no scope for hiding the truth and even lesser scope to mess up.
Also unlike photos videos make you feel more like you were part of the process or event. Since most of the human experience comes through sight, live video streaming is a great way to get your prospective customers to love your products. Get them to engage more with your brand and also helps build more trust both ways.
Conclusion Riding the social media wave is going to be really important in 2019 if you and your brands want to stay relevant. Before you can do all that you’ll need to study your audience and get familiar with the nitty gritties of the various social media channels. Or you could get a professional digital marketing company in Pune, like CodePlateau Technology Solutions to assist you with your digital marketing needs. If you need someone to get bigger than ever on social media, get in touch with us today.
https://www.codeplateau.com/blog/top-7-social-media-trends-for-2019
5 Top Brand Building Strategies On Instagram
Here’s an astounding statistic, more than 500 million people log onto Instagram DAILY! You have short video content, visual content, and Instagram stories that people just can’t seem to get enough of. If you’re looking for a social media platform to build your brand and truly engage with your prospective customers, Instagram is probably your best choice. But there is a lot of competition out there so how do you get yourself noticed and build a brand on Instagram? By using the scientifically derived tips mentioned in this blog. Here are 9 amazing tips to help you build a brand on Instagram.
5 Pro Tips To Build Brand Awareness On Instagram
1. Separate Your Personal And Business Account Unless you are a celebrity or social influencer you have no business being on your brands Instagram page. You have to set up a separate business account for your brand. Your business Instagram account should focus on your audience which will be vastly different than the audience for your personal photos.
You are after all trying to sell your product, aren’t you? So the focus of your business account on Instagram should be solely on your products or services.
Here are some tips on How To Set Up The Best Instagram Business Account i. Goal Setting What do you hope to achieve from your Instagram account will best decide how you should set it up. Your account should always contain a link to your website to help drive traffic to it. If you are looking for engagement from your audience find out what they’re looking for and post relevant pictures or videos.
ii. Include A Bio A bio is an important bit of information for your consumers. Within a few words, your prospective customers should get a snapshot of what your brand is about, what your page is about and who you are as a brand. Customers often follow brands simply based on their bio so make sure its epic.
iii. Target Audience It’s also essential to know who you’re building your account for. Finding the right target audience can be tricky but if you’ve been in business long enough you do have a rough idea of who buys your products and what they’re looking for from a marketing standpoint. Always remember the content you are posting is for them.
iv. Competitor Analysis Very often it’s your very own competitors that will give you the best ideas. It’s not always that they’re doing something better than you, in fact, you could even profit from their mistakes. See what they’re doing right and improve on it. See what they’ve gotten terribly wrong and avoid those pitfalls.
v. Plan Don’t have a haphazard posting schedule. Be consistent. Not only with what you post, but when you post. The best way to keep your audience hooked to your content is to get them addicted to it. Having a regular posting schedule is the best way to make this happen. If for some reason you’re not going to be able to post as per your schedule let your audience know. They’ll feel as though they’re a part of the process.
vi. Be Consistent Not only do you have to be consistent in your posting schedule, but you also have to stay consistent when it comes to your design, style, and theme elements. Your persona on all social media platforms should remain consistent so as to be more welcoming to the customer.
2. Post-Pretty Pictures Duh! But to get into a little bit more detail about this point think about your product. Not all products have the photographic appeal. You have to be extremely creative when it comes to selling your products. Fashion products are easy, but what about something like a UPS or a power generator? By being innovative in your product visuals you may be able to attract the attention of those customers not even actively looking to buy your product.
One thing you should definitely not do on your branded Instagram account is to try and hard sell to your customers. Remember that 90% of information processed is visual. If your customers just see you peddling your products without really giving them anything extra they’re not going to be following your page for long.
Focus on first providing something interesting for your prospective customers to look at and then focus on your product sales. If you’re creative enough you’ll find exciting ways to merge the two together so it seems like a seamless process.
Also, note that Instagram uses square frames for its photos. They’re usually in the 612×612 pixel range. To make your photos look professional and to make it seem like a lot of effort has gone into every little detail of every picture you post on Instagram you have to pay attention to the small details.
3. Be Discovered More Often The major problem with Instagram is the competition you have to face not just from local brands, but your competitors all over the world. Here are some strategies to get more people to notice your brand, posts, and pictures:
i. #Hashtags Instagram feeds are....
To Be Continued
How Can Augmented Reality Fit Into Mobile Apps?
Augmented reality (AR) is the projection or the integration of the real world into a virtual one. The integration takes place through various interfaces in real-time, which gives reality an improved makeover. The view that the user gets accordingly is a reality that has been augmented with the help of technology.
AR uses technology such as Simultaneous Localization and Mapping (S.L.A.M.) and depth-tracking. It is different from virtual reality (VR) in that VR excludes reality completely and projects a virtual one in its place, while AR uses reality and presents it in an enhanced way.
Augmented reality fits into mobile apps by making use of phones’ cameras and sensors so as to enable the users to view reality in a wholly composite manner. The phone as a medium improves upon the reality to suit and thereby fulfill the user’s needs.
The types of AR that exist today are marker-based, marker-less, projection-based, and superimposition-based. Marker-based AR apps like WhatsApp and Paytm are those which help us by using markers such as QR Codes. Marker-less or location-based AR apps (such as Google Maps) are those which utilize GPS, compass, accelerometer, and gyroscope to inform the users about events and places for hanging out near them, among others. Projection-based AR apps are basically manufacturing apps which allow artificial light to interact with real objects. Superimposition-based AR apps (like the IKEA Catalog app) allow us to view reality by superimposing virtual items onto it.
The fields that have made the most interesting use of AR apps are gaming, architecture, real estate, archaeology, tourism, etc.
1. Gaming:
The best example of an AR gaming mobile app is undoubtedly Pokémon Go. The game became quite popular and gained a huge number of users just a few years back. Pokémon Go uses reality which it then integrates with the game to give the player the digital gaming experience in the real world.
2. Architecture and Real Estate:
There are a number of AR-based mobile apps, like Realar, which allow users to view and navigate through, and thus choose, the house of their dreams by virtually viewing the rooms, and even allowing us to add furniture or remove them, just to get the complete feel of actually being there.
3. Archaeology and Tourism:
There are apps that let us view actual geographical places from historical points of view. Apps like CityView AR simulate actual places. Projects such as StreetSmart and Futuristic History have conducted research into letting tourists view information visually. History buffs and travelers could then compare, say, the city of Florence during the Renaissance and Florence as it exists now, in the 21st century, and the actual variation in architecture, roadways and marketplaces that existed between the two centuries.
Apart from AR and VR, Mixed Reality, or MR, which combines features of both AR and VR, is another phenomenon that is making its mark in the field of technology. The first MR-based app, HoloLens, was released by Microsoft in 2016.
We hope that this article has provided a perspective on AR fitting into mobile apps. Please do share your feedback.
For more details: https://www.codeplateau.com/blog/how-can-augmented-reality-fit-into-mobile-apps
7 Tips To Get Started With AMP Stories For Your Business
We’ve all witnessed the boom of Snapchat stories. So much so that other popular social media applications were soon seen mimicking the feature. Although Snapchat was the first to introduce the feature to people and popularize it, it is actually Instagram that brings in the most users to the stories features. Now we’ve seen a lot of other applications try and attempt the stories feature to varying amounts of success such as Facebook which has seen the most disappointing turnout. Now the latest company to jump on the bandwagon is Google introducing the AMP stories.
As per Google AMP stories are an immersive visual content format that is fast and open, built specially for the users.
What Are AMP Stories?
It’s a feature built by Google similar to Instagram stories that help content creators build short-term, visual content for their viewers. However, unlike stories features in other apps, Google AMP stories will be featured in Google’s search results.
If you take into consideration that more than 75% of all user time is spent on their mobile phone you can clearly see why Google is pushing for mobile first content. Since the whole concept of AMP was to push mobile first AMP will display an array of search results in the form of swipeable feeds. You can swipe right or left depending on whether you liked the story and would like to see more sources for the same information.
AMP stories also make it easier to share the information you’ve just received at lightning speeds. Google is hoping to capitalize on the format and draw users who are more accustomed to using other apps.
What Are The Components That Make AMP Stories?
Unlike traditional AMP content, you don’t have to rely merely on text anymore. You can include graphics, animation, videos and more. This is highly beneficial for content creators. AMP stories are made of 3 main components that you need to absolutely master if you want to rule the search engine game.
– The story itself – The story page – The story grid layer
The story is the main content itself while the story page is the location when your content is based on. The grid layer contains all the elements that make up the page and the story.
So you must now be wondering how to get started with AMP stories?
7 Steps To Use AMP Stories On Your Website
Code The Page Now I’d like to say it’s easy for all companies to get started with posting AMP stories on their web pages but it isn’t as simple as that. Before you begin you need to code the regular pages of your website to AMP pages. Use the following canonical tag on the original story
<link rel=”amphtml” href=”http://www.example.com/blog-post/amp/”>
If you want the entire AMP code set you can download it from the following link: https://github.com/Automattic/amp-wp
https://www.ampproject.org/docs/getting_started/create/basic_markup
Add the code to your WordPress page like you would for any other plug-in and you’re done with the first difficult step. In our opinion having a professional web design and development company in Pune to help you setup AMP pages will save you from a lot of future problems. You wouldn’t want the data on your website to suddenly disappear, do you?
Run A Sample Before you get started with the main content you need to check if all your settings are in order. Running a test project goes a long way to check this. For this, you’ll need a test server.
To be on the safer side of things you should use a secure layer with the test server to protect yourself from any data breaches. Once your local server has been set up, try using the link https://localhost:8000/article.html
Check the layout the design and if everything looks spot on you can move on to step number 3
Create Cover Photos Your stories can have multiple components but one single cover page. This cover photo should ideally represent what lies within the stories. To create a cover page, assign a unique ID for your cover to the first page:
<amp-story standalone> <amp-story-page id=”cover”> </amp-story-page> </amp-story>
If you’ve worked with Photoshop at any point in your career you’ll know that cover photos need to be built using layers with each one built on top of the other.
The first layer will have <amp-story-grid-layer> element in the <amp-story-page>
There will be other attributes that you need to use to ensure conformity such as “fill”, “responsive”. Here is an example of what an ideal code will look like as provided by the AMP tutorials
<amp-story-page id=”cover”> <amp-story-grid-layer template=”fill”> <amp-img src=”cover.jpg”> Width=”xx”, height=”xx” Layout=”responsive” </amp-img> </amp-story-grid-layer> </amp-story-page>
You can use multiple layers by adding the “vertical template” rather than the “fill template” as mentioned above.
Additional Pages Once you cover page is set up you can start to add other pages to your AMP stories. You can find the code you will need to enter (based on which template you choose to use) on the AMP site. There are several other resources available to help you better code for AMP stories.
Of course, if you think you need professional help you can always get in touch with the best web development company in Pune.
Conclusion
In this fast-paced world, your competitive advantage lasts only for a few months, maybe even less depending on the rate of technological innovation. If you want to get ahead of the competition you need to try and grab every advantage you can. Getting the best web development company in Pune, CodePlateau, to help you build and design attention-grabbing AMP stories and pages for your website is the right move to make right now. If you need more information about AMP stories or need some assistance in your web development needs, get in touch with us today.
Read all the details at: https://www.codeplateau.com/7-tips-to-get-started-with-amp-stories-for-your-business/
