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Coke vs. Pepsi. It wasn’t just sugar and bubbles, it was segregation in a bottle.
Coca-Cola built its brand for white America, ignoring Black consumers completely. So Pepsi saw an opening, hired Black salesmen, advertised in Black media, and sold itself as “the people’s cola.”
Not because they cared, but because they calculated. And it worked.
unfilteredhistory #fyp #ashleytheebarroness #history #americanhistory #pepsi #cocacola #
"Remembering the Cola Wars" (2017) by Juha Arvid Helminen Plastic, epoxy and acrylic paint. In 1/35 scale.
All American // capitalism finds a way #black #blackwomen #blm #colawars #advertising #90s #maga
#shaq #90s #colawars
Remember the cola wars?? Taste tests around every corner, being forced to choose. Unfathomable cola on cola violence. So many lost
Remember this stuff? The best. I miss you my love. 💔😔😍🥺🤪🤣🤭 #crystalpepsi #pepsi #pepsigeneration #colawars (at North Ogden, Utah) https://www.instagram.com/p/CHmWEQ-Baun/?igshid=5679fu2mppbm
“Excuse me sir, you look like a man who needs help satisfying his thirst.”
On this day, May 29th 1886, Pharmacist John Pemberton placed the first advertisement for his curative tonic, Coca-Cola, in The Atlanta Journal.
