#collaborative content

[bookishscrolls]

Programming Guidelines and Best Practices for Community Radio

Community radio is more than just a platform for broadcasting—it’s a heartbeat of the community, echoing local voices, cultures, and stories that are often overlooked by mainstream media. Creating impactful programming requires thoughtful planning, creativity, and a deep understanding of your listeners’ needs. Whether you’re a new community radio station or looking to revamp your content…

Programming Guidelines and Best Practices for Community Radio

[amexopenforum]

Collaborative content, which is a joint-effort approach to brainstorming and creating content and often involving expertise from different team members, is the latest buzzword among people trying to boost their SEO ranking on Google. These tips will help get your staff, even the non-writers, on board.

1. Utilize Collaborative Content

2. Multiple Authors Equals Social Opportunity

3. Enlist Experts

4. Get Your Team On Board

[gigidowns]

First time seeing this: Gucci has started placing "Pin it" buttons on its fall/winter 2012 digital display banners. Clicking through reveals larger ad images and product photos to share via Pinterest.

Number of pins from a banner ad would be a way more interesting metric than a CPM or even a CPC. It's really getting close to a CPA -- a cost per action or cost per intention, and that's pretty compelling.

[gigidowns]

The battle for the living room is on, with tech giants Apple, Google, and Microsoft, and social kings Facebook and Twitter all jockeying for your attention on the TV screen. But the war for the first-screen (Xbox, Apple TV) and second-screen experiences (on your smartphone or tablet) is only beginning in earnest, with upstarts such as GetGlue and Shazam entering the space everyday. Could Pinterest soon be throwing its hat in the ring too?

Read more: Why Is Pinterest Poking Around In TV Land? at Fast Company

I had the benefit of reviewing a series of second (and third) screen TV collaborations recently, which covered everything from predictive gaming to responsive programming and it did seem as if choose your own adventure viewing would help keep the dollars flowing into appointment-style broadcasting.

In light of everything I've seen, Pinterest would need to be cranking on some seriously disruptive mobile "listening" technology, and there would need to be seriously compelling-enough reasons for viewers to interact. Perhaps both of those things are underway but that does feel like an awfully long shot.