3. Reflections/Use
Over the course of the semester I feel I have been taught the appropriate skills that are required to investigate television consumption. Recording my own consumption over the past couple of weeks has led to some interesting insights as to how I interact with television.
First of all, a quick overview in what I recorded over the three weeks I monitored my use. I never watched any television in the standard TV set form. This includes both free to air and Foxtel programming. At any point where I did watch a television show it came streamed from Netflix from an account that I share with my girlfriend. Over the past two weeks I have worked 12 days which only leaves time for viewing after dinner at 7:00pm. The first week recording my viewing was the last week of classes and as such I was more or less free to watch TV at my leisure thanks to a maximum of 13 hours of scheduled classes, yet I did not experience any increased viewing.
Whenever I watched a television program over the past 3 weeks, I did so in one of two ways.
Number one:
I was in my bed laptop on my lap doing a bit of work and on the TV opposite me I streamed episodes of How I Met Your Mother. It’s a personal favourite, got which I have completed many times over which means I can play it in the background as I work and only half pay attention but still be able to follow along and enjoy it.
Number two:
I was an engaged viewer streaming Suits for the first time. It was recommended to me by a friend, I had never seen it so I set time aside to watch a few episodes at a time. Laptop was away, I was paying attention as it was all new (plus the legal terms and quick conversations required it).
In both situations I was able to watch the programs as it suited me. It is my assumption that generally people are far more fluid today in their interaction with TV.
This obviously comes from the greater degree of accessibility now against even 5 or 10 years ago but programs are so readily available which is in complete opposition to the days of the TV being the king of the family room. I think this is a function of consumer behaviour and you see that influence not only in TV, because in my opinion that is actually quite far behind the times, but in all types of services. My Nana makes all her phone calls between 6:00pm and 7:00pm because in the archaic phone plan she has that is her allocated hour of free calls. That harkens back to a time where people had to be available to services, business and companies. Nowadays the emphasis for all those entities is on delivering against consumers’ needs. That is what drives success in today’s marketplace. You can not control consumer behaviour, the best TV has done is try to redirect it into its schedules. You would struggle to find a phone plan in today’s market that doesn't include unlimited free calls. Why does TV still insist on controlling your evening?













