Coming to a Classroom Near You: The Strategy of Sports and Social Media
Coming to a Classroom Near You: The Strategy of Sports and Social Media
A new book offers a game plan for developing social media strategies in sport — written by two industry experts.
In the short and rapid evolution of social media, the student quickly becomes the teacher. It goes something like this: Absorb, network, learn, practice, adapt, repeat. When there are no textbooks or study guides, social media professionals learn by doing.
In my six-plus years in this…
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