Nov 4, 2016
Our found objects were ordered by how distinguishable they were by brand to no association with a brand at all.
Objects that had obvious or visible logotypes were chosen first, then items connected to brands that didn't need a logo to distinguish the company, for example, the apple headphone. Then it was objects that were more generic. like the white, unbranded spoon and the leaf.
It was interesting to look at the relations these items held in relation to branding and each other. We recognised the identity of the objects through their branding. we also recognised that more personal Items had a personal identity of their own, and perhaps a personal branding of ownership.
We decided to call our category ‘company ties’