#objectsubject

[chickencory]

This exhibit is full circle for me. I borrowed books on Japanese Fashion at my High School way back. Rei Kawakubo is a legend always #commedegarcons #objectsubject #themet2017 (at The Metropolitan Museum of Art, New York)

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We decided to order our objects from most branded and easily identifiable to the least. We started with the obvious; the first being objects that had brand names or company logos featured on them, such as the Victorias Secret bag and the branded glue. working down from this, we moved to what was easily visually identifiable or iconic, such as the apple headphones, even though they did not feature logos or brand names. We then get into the conceptual thinking, with the plant belonging to the identity of Monash University, therefore carrying its ‘brand’ or visual identity. The cookie cutter and the glass were considered the least identifiable, as they don’t carry a specific brand identity unique to a company, they simply just exist.

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Our found objects were ordered by how distinguishable they were by brand to no association with a brand at all.

Objects that had obvious or visible logotypes were chosen first, then items connected to brands that didn't need a logo to distinguish the company, for example, the apple headphone. Then it was objects that were more generic. like the white, unbranded spoon and the leaf.

It was interesting to look at the relations these items held in relation to branding and each other. We recognised the identity of the objects through their branding. we also recognised that more personal Items had a personal identity of their own, and perhaps a personal branding of ownership.

We decided to call our category ‘company ties’

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Object Subject

These objects were ordered by the “colour”, from light colour to dark colour. Some objects with a container made us a little bit confused in the order process.

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#objectsubject

a series of representative objects categorised alphabetically

bucket

brush

cactus

candle

flower

puzzle

shell

shoelace

sushi (should be after soil)

snake

soil

tea towel

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The objects are in order of most edible material to least edible material. We took into consideration, the thickness of the object, its elasticity, size and durability.

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Object Subject

These objects were placed in the order on the spectrum of ‘containers’, which range from both literal to metaphorical meanings. This would sometimes include the packaging the items come with, such as Boggle or the perfume, and the more metaphorical would be that the comic book ‘contains’ a story.

Because of this kind of topic we used to place the items on the spectrum, there were a lot of grey areas. Due to this, things needed to be made so that our idea of ‘container’ would fit.

[the-cms]

The relationship between these objects is that they are all throw-able. Specifically, from right to left, the objects that would be thrown the furthest are placed respectively. Most people would think that the bigger objects would go further as they should contain more weight. Realistically, the candle on the left would be thrown the furthest because it is small, compact, and heavy for its size.