Photo one: This is my completed digipak. On the front cover is a close up image of the artist, a conventional feature of most digipaks that don't have animated covers.
Whilst researching ideas, I came across the Arctic Monkey's album 'Whatever People Say I Am, That's What I'm Not'. I used the front cover (see picture two), as inspiration for my digipak. I really liked the idea of having an unconventional feature such as a long album title and not including the title on the front of the digipak, like the Arctic Monkey's did, as I thought it was a unique way of advertising- with solely the artist's music, image and name selling the product.
I also used a similar image of our artist on the cover, although with the difference of using a female artist and no cigarette. I felt the use of black and white was really effective for the Arctic Monkey's album, from a marketing perspective, as it would be eye catching due to most covers being in colour and so added this element in (and subsequently made the rest of the digipak black and white so the design was consistent). I then featured the artist's name and the album title on the binder of the album, to reflect the conventional approach.
For the inside of the digipak, I incorporated an element of our video- an image we'd taken whilst filming at the graffiti location. I felt the use of this image would appeal to our target audience (15-24). For the CD tray, I created a collage of the artist and various locations as a means of establishing an artist-audience relationship, with the audience feeling as if they'd had an insight into the things important to the artist. The whole collage would be seen once the CD is removed (see picture 3).
I decided to make the CD itself pink, as a feminine touch due to the fact we had decided our target audience would be largely female due to women being able to relate to the artist more. However, I didn't want to dissuade male audiences from buying the product and so I added this as a hidden element. I stuck to the traditional method of including the album title, artist's name, record label logo and legal information on the CD.
I followed the conventional features of the back covers of digipaks, by using one main image and then adding a barcode, record company/copyright information, the record company logo and then added the song titles.
