A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition
Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design, points to consider while designing a logo are the target audience, culture of the company, company’s colour, font choice, business name and tag line. Logo’s need not incorporate the business name or tag line. But when logo are too registered as a Trademark, then it must incorporate the business name.
