Jul 16, 2018
PROJECT TOPIC ON A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE (A CASE STUDY OF CUMSUMERS IN OWERRI MUNICIPLE COUNCIL)
PROJECT TOPIC ON A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE (A CASE STUDY OF CUMSUMERS IN OWERRI MUNICIPLE COUNCIL)
A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE (A CASE STUDY OF CUMSUMERS IN OWERRI MUNICIPLE COUNCIL)
CHAPTER ONE INTRODUCTION
1.0 BACKGROUND OF THE STUDY
Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38)Its concept is a…
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