Jun 8, 2020
HUL to focus on e-commerce, modern trade channels - ET Retail
HUL to focus on e-commerce, modern trade channels – ET Retail
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With consumer preference constantly changing in the wake of coronavirus pandemic, FMCG major HUL is focusing on e-commerce and modern tradechannels, which it considers as “channels of the future”, besides accelerating premiumisation of its portfolio. The new technologies are changing the landscape of sales, and HUL is evolving to adapt to the trends by embedding technology across its…
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