Consumer Portrait
Visualising data using a consumer portrait presents otherwise boring information, in a visually stimulating way.
Using consumer information, presenting the data visually creates a connection between the brand and consumer.
The image must have stretch to be able to carry a meaning and match the brand. It needs to be able to speak to the consumer and carry the information you need to convey.
Looking at this image I can see the variables that I would be able to change to each different consumer as well as how these could represent meaning. For instance, if I were to use this image as a consumer portrait for three John Lewis consumers the variables that can differentiate between each customer include:
The suitcase: what type of luggage does the consumer use?
The dress: what does the consumer wear?
The bed: what style of bed do they sleep on?
The rug: what do they decorate their homes with?
The windows/back wall: what style of home do they live with?
All these variables can represent purchases, style choices and consumer decisions presented in an exciting on brand way.Β