Today I made the trip to a warehouse store that I refuse to do the honor of naming and giving it any free publicity. I rarely frequent this store with cement floors because it recently stopped accepting AmEx and its products, customer service and shopping experience have declined faster than Brangelina’s relationship. When checking out today, the cashier told me it was time to renew my “executive” aka pricier membership. I said I wanted to change to a regular priced membership so I was forced to go to the ironically named Customer Service desk. After weaving through the long lines of shoppers waiting in line to buy fast food, I explained my choice to the Customer Service Rep, also a misnomer, he refused to honor my request and insisted on attempting to sell me the higher priced membership. Only when I allowed him to finish his sales pitch did he allow me to downgrade to the regular membership. I had already told him I was shopping there less frequently for many reasons and he added one more! Know your rights, friends, don’t let salespeople or customer service people bully you into purchasing more than you want. They’ll try to wear you down – don’t fall for it! Remember, if it was really to your benefit, they wouldn’t want you to have it!
Consumerization is driving business change, but IT remains vital. Here are four best practices CIOs can use to partner, avoid shadow IT, and protect vital data. Of course, consumerization 2.0 and its manifestations do not mean the end of IT as a vital function. Recent high-profile data breaches serve as bracing reminders that it's imperative to keep corporate data secure, and that requires management by IT professionals.
Google's real plan behind the purchase of the Nest thermostat
Google’s real plan behind the purchase of the Nest thermostat
Google purchased Nest back in January this year for $3.2B and people everywhere are still wondering why. The Nest is a handsome device to be sure, but at around $250 a pop, it’s not exactly a household name. To recover its purchase price, Google would have to sell a lot of Nests…except they won’t have to.
Will BYOD and cloud computing lead to the end of IT as a distinct business function, with technical expertise simply diffused into other business departments? In more than 60% of enterprises adopting cloud computing, business units are choosing, managing and funding their own cloud solutions. Still, it's interesting that most of the "threats" to IT as a distinct discipline end up reinforcing its importance.
Learn Consumerization of IT Jump Start Course from Microsoft Virtual Academy gives you an overview of modules which can help you responsibly enable this vision of Bring your own device.
By Aaron Pearson, Executive Vice President, United States
It’s an exciting time to be in communications and supporting enterprise IT. From the Internet of Things to the Consumerization of IT to Big Data, there’s considerable disruption and innovation occurring. I’m one of the agency chairs for Constellation Research’s Supernova Awards, which celebrate that disruption. I thought it would be fun to assemble finalist entries for the Consumerization of IT and New C-Suite category into a Wordle and see what major themes surfaced this year.
Healthcare is one. The Affordable Care Act is accelerating the trend towards consumer-directed healthcare, requiring more of us to be smart consumers of healthcare products and services. Our system was never set up for that, but health insurers and large employers are using everything from mobile alerts to gamification to give consumers a hand. On the provider side, mobile devices are changing how work gets done. With electronic medical records (EMRs) more pervasive, care providers want to access that information anywhere and on any device. That requires creative solutions to protect patient privacy while enabling physicians to work more efficiently.
Internal collaboration and content communities (aka enterprise social media) remain hot topics too. Among the more interesting activity – the lines between internal and external collaboration networks are blurring, as vendors find they can use private social platforms to make it easier for customers to access staff and other customer expertise. Advances in search and analysis of unstructured (i.e. “big”) data add further incentive for everyone to get online, share insights, collaborate and innovate. Content is the fuel for internal communications as much as it drives external engagement.
I guess one could say you now have the Whole (Word) Picture of the Consumerization of IT.
Constellation Research has published the full line-up of finalist entries online for your perusal.
Disclosure: Blue Cross and Blue Shield of Minnesota is a finalist using the technology of my client, Change Healthcare.