#consumerperception

[gideonkorrell]

Gideon Korrell Explains Why Marketing Can’t Prove Trademark Meaning

Gideon Korrell explains why marketing materials alone often fail to prove trademark meaning. He breaks down how courts evaluate consumer perception, why unseen or internal marketing carries little weight, and what kind of evidence actually matters in trademark disputes involving commercial impression and likelihood of confusion.

[brandbasket]

The Debranding Effect | Top 1 Branding Agency | Brandbasket

Learn the best blog Unraveling the Debranding Phenomenon: Impact, Strategies, and Insights | Brandbasket No. 1 Branding Company in UAE

Uncover the hidden world of "The Debranding Effect" – a phenomenon reshaping brand identities. 🔄 Explore how brands navigate this transformative journey, shedding old personas for authenticity. 🚀 Dive into the impact on consumer perceptions and the evolving landscape of corporate images.

[ijtsrd]

A Comprehensive Study on Organized Retailing with Reference to Customer Preferences and Customer Loyalty in Indian Context

by Pritam Chattopadhyay "A Comprehensive Study on Organized Retailing with Reference to Customer Preferences and Customer Loyalty in Indian Context" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, 

URL: https://www.ijtsrd.com/papers/ijtsrd22807.pdf

Paper URL: https://www.ijtsrd.com/management/business-and-retail-research/22807/a-comprehensive-study-on-organized-retailing-with-reference-to-customer-preferences-and-customer-loyalty-in-indian-context/pritam-chattopadhyay

ugc journal list, call for paper papers in journals, research papers

The initiation of economic reforms made globalization an indispensible observable fact across all the countries irrespective of some protestations from a few parts of the globe. Globalization in quintessence means free trade of goods and services, capital, intellectual skill and knowledge among different countries. This in turn offers variety of products and services to the global market. Due to which the market has become highly heterogeneous and complex and also made the competition stiffer among the marketers. The needs, tastes and preferences of the customers are rapidly changing at a much faster rate. In order to sustain this highly ever changing customer's needs, tastes, demands and preferences, the marketer need to be more organized to withstand and sustain the highly competitive market. Changing customer demand and lifestyle in turn has given rise to organized retailing in India. Retailing is one of the rapidly growing sectors in the service industry. It is one of the active and attractive sectors of the last decade and has become an intrinsic part of everyday lives. This emerging market is witnessing a significance change in its growth and investment plan. There is a stiff competition between the retail giants organized sector and unorganized kirana shops. The organized retail formats rapidly emerged in India because of the economic fundamentals, nuclear families, easy financing options, increase in the population of working women, rising disposable income, Dual Income No Kids. But its impact on unorganized sector is severe. It will take over the profitability and presence of unorganized sector in the years to come. Irrespective of that, organized retailers facing problems such as rigid tax structure, inadequate infrastructural facilities, high cost of real estate, stringent foreign direct investment FDI policies etc. Because of the support of government and the buying nature of the Indian consumer, unorganized retail sector is still predominating over organized sector in India, unorganized retail sector constituting 96 of total trade, while organized retailing accounts only for 4. In the near days to come the entire gamut may get changed due to technological advancements and changing lifestyle of customers. Finally it develops a model for strategizing the marketing for retail industry.