#contentmarketingeffectiveness

[visualcontenting]

The Art of Creating Effective Titles and Headlines [Infographic]

This infographic from CopyPress discusses about the art of creating effective titles and headlines in no time.

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[visualcontenting]

How to Write Powerful Headlines that Demand Attention [Infographic]

This infographic from Salesforce explains in details how to write powerful headlines that demand attention.

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[b2binfographic]

21 Simple Ways to Boost Your Content's Viral Potential [Infographic]

What makes content go viral? How can you create content that has viral potential? This 21 simple ways to boost your content's viral potential infographic from Backlinko is a data-driven guide to help you create viral content.

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[b2binfographic]

How Your Sales Messaging Affects Conversion Rates [Infographic]

It is widely known that sales messaging affects conversion rates on e-commerce sites, but what works and what doesn't? Do button colors really impact sales? What can you change about your sales messaging to reach more customers and increase profits? Read more about how sales messaging can affect your conversion rates via the following infographic shared by Zippy Cart.

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[b2binfographic]

The Big Content Spend - How and Where Are Brands Placing Their Content Budgets [Infographic]

Why content marketing is a main marketing focus in 2015 and beyond Just where are brands putting their money? Content marketing. Here are some crazy statistics about the importance of content in the marketing sphere for 2015. A total of $118.4 billion will be spent on content marketing in the coming year.  27 million pieces of content are shared every day.  77% of marketers intend to increase content production in 2015.  Marketers invest over 25% of their marketing budget on content marketing.  9 out of 10 organizations currently market with content.  What types of businesses are investing in content marketing? Both B2B and B2C are doing it. Here’s more about that. 55% B2B organizations and 59% B2C organizations will increase their content marketing budget this year.  91% B2B marketers use content marketing.  70% B2C are increasing the amount of content they create since last year.  How are big brands spending on content marketing? If you don’t think content marketing is important, check out these major brands and the value they place on content. Coca Cola now spends more money creating content than on television advertising.  Red Bull employs roughly 135 people for its content marketing and media strategy.  20 community managers and designers create content everyday as part of Nestlé’s digital editorial team.  Why are we seeing such an increase in content marketing investments? Because people finally realize it’s vital to a great online marketing strategy. Also, see below. 61% of consumers are more likely to buy from a brand that shares custom content.  35% of Fortune 500 CMOs claim that creating fresh content was their biggest challenge in 2014.  B2B companies find a 67% increase in leads per month when they create content.  Content creation is considered the most effective SEO practice.  64% of people say the customer experience is more important than price in their choice of a brand.  4 Signs You May Need to Increase Your Content Marketing Budget Your content marketing is not effective. B2B marketers who feel they are least effective only allocate 16% of their budget to content. Marketers who rate themselves to be most effective assign 37% of their budget to content. You don’t focus on hiring talent. In the next year, 56% of leading business bloggers plan to hire additional resources.  You’re not frequently and consistently producing fresh content. 77% of marketers report that they plan to increase content production in the next year.  The quality of your content is damaging your ROI. 31% of marketers claim that they need to improve the quality of their content.  And… 7 Steps to Guide You to Invest in Effective Content Marketing Hire writers first. Most marketers, when initially entering into content marketing, invest first in a writer. Work with talented writers. The top 3 reason people choose to follow brands on social media is that they share content that is interesting to the reader.  Outsource qualified writers. 62% of companies outsource their content marketing to create consistent, quality content.  Invest in an effective strategy. 48% of B2B marketers use at least one content marketing strategy. B2C marketers use 12 content marketing tactics on average. A further 35% percent document their strategy and results.   Focus on blogs. Blogs help to give websites on average a whopping 434% more indexed pages, highly effective for SEO.  Become more effective. Only 32 % of all B2C marketers are effective at content marketing.  Invest in visual content. 82% of companies are prioritizing visual content in their content marketing budget (like infographics).  Infographic courtesy of Express Writers.

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[b2binfographic]

The Science Behind Creating Buyer Personas [Infographic]

Content is king! And since it doesn’t look like its reign over the digital kingdom is going to end any time soon, it’s important to jump on board and learn how to develop a supreme content marketing strategy. The first and very critical step to any content plan is to build buyer personas. How else are you going to figure out who to tailor all that content for? Let’s take a look at the formula for gathering the right data and then using it to develop accurate buyer personas. 9 Steps to Successfully Build #BuyerPersonas for Your #Business … http://t.co/VSxYY2i1fY pic.twitter.com/cSkOuqBlAO — Visual Contenting (@VContenting) August 1, 2015 Investigate, research and collect data Web analytics Examine metrics like: Bounce rates Organic traffic Page traffic Leads via social media Referring sites Conversion rates Mobile traffic Your own business intelligence Collect background data for possible personas from: Overall sales revenue Calls and outcomes Sales stats and transactions Existing user profiles Execute surveys Whether conducted via phone, in person, or by web, surveys can collect valuable data like gender, age, geo-location, income and ethnicity. Some great online survey tools we like include SurveyMonkey and SurveyMoz. Construct a persona Name him or her Naming your personas helps create a real picture of an individual. Let’s name him Mike. Analyze, define Mike’s pains and needs Use the data you collected to outline each persona’s pains and needs. Ask yourself questions like: What problem is Mike trying to solve? Why does he need to solve the problem? What kind of information is he searching for? Segment Watch out for trends and patterns in demographic or behavioral data. This will distinguish the different parts of the audience, which will help in tailoring your content later. Construct the profile Now your buyer persona is ready to be built. You have all the necessary parts for creating a hypothetical customer profile including demographics, behavior, lifestyle and product use. Content marketing is incredibly powerful at demonstrating your company’s expertise. But taking that extra step to research and build buyer persona profiles will help your team engage with the right people at exactly the right time in the buying cycle. This infographic is shared by WSI.

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[b2binfographic]

46 Expert Tips for Creating Addictive Content [Infographic]

How do you create addictive content that people will not only read, but link back to again and again? We asked over 140 different experts to share their top tactics. Here is what some of them had to say. Infographic courtesy of Venngage.

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[b2binfographic]

An Infographic Guide to Content Length [Infographic]

Curious how long your content should be? You're not alone. With dozens of conflicting opinions about word count flying around the web, it can be difficult to determine how much is enough on various platforms like blogs and social  media. Fortunately, we have the answers. This infographic from Express Writers shows you everything you need to know about content word count.

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