Mar 1, 2018
Did you ever wonder what it's like to live a day in the life of your favorite kid sweatshirt? Well, P.S. 260's Walter Mauriot and his cut for Petit Bateau's "Hoodie" takes you on a frenetic journey of spills, splashes, drips, and stretches as this little hoodie undergoes 30 "torture tests!"
Created by BETCParis and directed by Luis Cervero of Control Films, this spot packs a punch with an energetic soundtrack and innovative film technique - being shot in 76 frames using five different cameras in sync with the movement of an exuberant boy and our beloved sweatshirt. Get washing, and get going! ⛵
