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A very common scenario: a business runs tens and tens of A/B tests over the course of a year, and many of them “win”. Some tests get you 25% uplift in revenue, or even higher. Yet – when you roll out the change, the revenue does not increase 25%. And 12 months after running all those tests, the conversion rate is still pretty much the same. How come?
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What does it take to be an Entrepreneur? Join us as Peep Laja shares his Entrepreneurial mindset and an inside glance at his journey of becoming a successful Entrepreneur.
Peep is the founder of Markitekt, a conversion agency. He builds websites that sell. He is a big believer in evidence-based marketing. Everything he does comes from analysis, data, studies, and insights from customer research.
Click to tweet! ➪➪➪ Inspiring interview with Peep Laja! EntrepreneurOnFire.com/PeepLaja
Success Quote
“Screw it let’s do it.” ~ Richard Branson
Business Failure
Peep is from Estonia and decided to take a job in Panama. When he arrived and started working, his paychecks stopped arriving. Peep was forced into the hot seat in order to survive, and an Entrepreneur was born!
Entrepreneurial AHA Moment
Peep has his AHA moment while reading Eric Ries’s book “The Lean Startup.” It’s time you read this book too!
Current Business
Peep is rolling along at Conversion XL due to great content marketing. Kind of a theme here at EntrepreneurOnFire.com!
Small Business Resource
Google Analytics: Lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
