#coolerinsights

[coolinsights]

This is a masterpiece! No I'm not talking about myself but the blue-coloured rhomboid piece next to me. What I learned in contemporary art (and perhaps #marketing) is that the #storytelling matters a whole lot more than one's sense of aesthetics. It is the story that sells an artwork - or a car, a shampoo, a necklace, or holiday - more than just what it appears on the surface. Have you invested time in weaving in a good story to your company, product or personal brand lately? I'd love to read them! #contentmarketing #coolerinsights (at The Metropolitan Museum of Art, New York) https://www.instagram.com/p/B4r7V4bJ7kW/?igshid=eg3ymmipv185

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Want to know the number one reason why #socialmediamarketing isn’t working? 😫 Watch my video to find out. Let me know what your experience is like in the comments below 👇🏼 And yes, exceptions to the universal rule do occur but they’re rare even for experienced marketers. #coolerinsights 😎 (at Singapore) https://www.instagram.com/p/CC-DC9mjo4E/?igshid=hra3hff873ct

[coolinsights]

Last night, I was in the company of giants. Each and every person in our midst was a veteran. In the audience, we have experienced master trainers in leadership and soft skills, ex-commandos, senior career coaches, highly sought after beauty entrepreneurs, accounting experts, a hospitality marketing veteran, captain of a commercial airline, and a super-car driving happiness guru! It was truly an honour for me to facilitate the final session of the Superbrandme LinkedIn workshop. Together with Eugene Seah - Abundance Life Coach and Mike Li 李亿川, we work more like gardeners and plumbers. Gardeners because we nurture and cultivate the seeds of greatness that are in all of you. We add the necessary fertilizers, add some water, and occasionally remove the weeds. Plumbers because we will help you to unclog the gunk that is stopping your pipelines from being filled to overflowing. We will shine the torch to see if there are obstacles that need to be removed, and help to do so. Ultimately, the glory is all yours to take. Seize the wonderful opportunity which LinkedIn has to offer! And may we see all of you guys at the top. #CoolerInsights (at Singapore) https://www.instagram.com/p/B2f0AIQJwZp/?igshid=1slpwp8phbm4s

[coolinsights]

Celebrated my 49th birthday at this gargantuan shopping mall/ theme park/ attraction! Felt sad reading about the 18 month old toddler though... may her family find comfort in this very difficult time. #walter49 #coolerinsights (at Jewel Changi Airport) https://www.instagram.com/p/B1m_Y1NJ0a1/?igshid=1wqb6dh7ilvs1

[coolinsights]

What does Singapore's 54th birthday 🎂 mean to you? For marketers, it could be an opportunity to roll out '54' themed promotions: 54% discount for selected items. $5.40 for promotional products. Or wear red-and-white to enjoy $54 off a $100 product. (Just make sure you have enough stocks if you're doing a $54 smartphone promotion). For holidaymakers, the long weekend could be an opportunity to go for a short trip. Or an opportunity to catch up with friends and family over a meal (or three). Those fortunate enough to get tickets for the National Day Parade (#NDP2019) would relish the opportunity to catch Singapore's finest marching at the parade. Or to snap the fireworks lighting up the night sky 🎆. For me, I'll probably spend more time with my extended family, and maybe explore some new nature parks in our beautiful country. What about you? What are your plans for the National Day long weekend? #CoolerInsights #oursingapore https://www.instagram.com/p/B08RfZ3JEyB/?igshid=1bpamw1q6ggbi

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Are you selling a mousetrap 🐭🚫? Or helping people to lead vermin-free lives? Too many of us are fixated on building a better mousetrap - this is our 'Product' or the first P in marketing. What our customers really care about, however, is this other 'P'... Watch my video to learn what this new 'P' is, and let me know your thoughts below... #contentmarketing #coolerinsights (at Singapore) https://www.instagram.com/p/B0AUHlqHjDo/?igshid=1bg3sv4gr3189

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😩 Do you struggle to get any work done? Feel like you are trying to swim against the current 🏊‍♂️? It is time for you to find your 💧 flow. In positive psychology, a flow state is also known as being in 'the Zone.' It is the mental and physical state where you're immersed and energised while performing an activity. Flow happens when you're absolutely focused on the task at hand 🎯. There is no distraction in the flow state. Every brain cell, every sinew and every muscle is fully engaged. It is the state of euphoric absorption and intense concentration. ⏲ Time slows down. You are so absorbed in the task that the rest of the world 🌏 simply melts away. So how do you find your 💙 flow? ✅ Choose work that you love ✅ Ensure that it's challenging, but not overwhelming ✅ Do it in your peak quiet time (I love mornings) ✅ Exercise to get your blood flowing ✅ Clear away distractions. No social media or smartphones 📴! ✅ Focus on the task as long as possible ✅ Practice, Practice, PRACTICE Have you achieved a flow state at work or at play? 👓 #CoolerInsights (at Singapore) https://www.instagram.com/p/BwLW5Pep_is/?utm_source=ig_tumblr_share&igshid=k9337mk7n0bd

[coolinsights]

The most common mistakes I see among social media enthusiasts? 👉... Ignoring their #marketingfunnel... It is pointless for you to get a lot of views, likes, comments and shares if THEY DO NOT CONVERT into 💰 customers. Also known as #VanityMetrics 🤳, such indicators may be good for brand awareness (aka Top Of FUnnel or TOFU). However, continually publishing light-weight shareable posts will not bring in serious prospects. For those, you need to deliver valuable 💎 content of greater utility and heft: ✅ CHECKLISTS ✅ RECIPES ✅ IN-DEPTH BLOG ARTICLES ✅ DOWNLOADABLE GUIDES ✅ TEMPLATES ✅ SHORT VIDEO TUTORIALS By doing so, you focus on Middle Of FUnnel (MOFU) and Bottom Of FUnnel (BOFU) prospects. These are the folks who are much more likely to buy 🛒. You can see some examples of the different types of content, and where they fall in the digital marketing funnel below. To learn more about how you can optimize your digital marketing efforts, click the link in bio 👉https://coolerinsights.com/2016/09/how-to-optimize-your-digital-marketing-funnel/ . 👓 #coolerinsights 🕶 https://www.instagram.com/p/BuhpWp2gHyJ/?utm_source=ig_tumblr_share&igshid=1jlrdtm5poixd