Influencer or content creator? Who should you work with and why? While most influencers do create content on a regular basis, their focus tend to be more on themselves. Hence, you'll see more selfies, day-in-the-lives, as well as personal musings. Content creators, on the other hand, are those who tend to create content focused on a certain theme. This depends on their areas of expertise, be it cooking, yoga, cat-grooming, or social media marketing. Who should you hire? Influencer or content creator? Well, it really depends on the nature of your trade, your own brand influence, as well as who your audiences trust. If your brand already has considerable traction online, working with a content creator may be useful. If, on the other hand, your brand is just starting out, then influencers could help you to get the word out. What are your thoughts on this? I'd love to read your comments! #influencers #contentcreators #socialmediamarketing (at Singapore) https://www.instagram.com/p/CoyjH8sy1PI/?igshid=NGJjMDIxMWI=