American #Icons Budweiser and Jim Beam Come Together in First-of-its-Kind Collaboration The two brands will launch cross-#merchandising campaign and new brew #NEW YORK, April 5, 2018 /@PRNewswire/ -- This week, Budweiser and Jim Beam® bourbon toasted to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair introduced a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and a new collaborative brew launching in the fall. Starting this month, the two brands will begin appearing together at #bars and #retail venues across the country, just in time for #baseballseason. Inspired by the "beer and a bourbon shot" occasion, the new on-premise cross-merchandising program will feature Budweiser and Jim Beam bourbon together for the perfect pairing. Following, in September, Budweiser's #brewmasters and Jim Beam's seventh generation Master #Distiller Fred Noe will celebrate the upcoming 85th anniversary of the Repeal of Prohibition with the unveiling of a new limited-edition collaborative brew – @budweiser Reserve Copper Lager. The #CopperLager is #brewed with two-row barley and aged on @jimbeamofficial #bourbon barrel staves to create a toasted #oakaroma and deliciously nutty taste with #caramelrye and #vanilla notes. "We are very excited about this partnership not only because both #brands share common history but also an obsession for quality and a decade's long connection to America," said #RicardoMarques, Vice President of marketing for #Budweiser. "This is a truly unique partnership and innovation that will surely drive excitement with our #drinkers."