Throwback: Black Gold Cornish Caviar
At the beginning of my second year of university, I produced a brand called Black Gold. The brief was to produce a suitable identity, and packaging, for a brand new product in a new market. Out of the list we were given I chose to brand a Cornish Caviar company.
The brand's core values are based around attention to details and purity of produce. The logo mark contains a tiny 'o' in the 'gold', this represents smallness and delicacy.
The packaging itself is formed of tiny fish shaped sachets, which contain the perfect portion of caviar for one serving - 2.5ml. In each net there are three sachets. Not too many that they would be wasted and not too little that they cannot be shared. The booklet alongside the main net packaging shows the process of obtaining the caviar via strong imagery. The emphasis on small details is also shown in the poster campaign, which uses imagery with focus points in the bottom corner. The photo shown here, in the example, was taken by me.
I really enjoyed this project and was very happy with the outcome. I will keep this project in my portfolio for as long as I can!