Why is this short film from Nike one of the greatest ever made?
The top sports-apparel maker in the world takes a stand. In a world full of random advertising messages, the Nike brand brings content to its claim in a way that few brands ever have before.
With the help of Wieden & Kennedy Nike dared to express the brand in a way that's relevant to what's going on today both in the news and the marketplace - you can't really fake authenticity, can you?
Real people, real stories, perfect timing, incredible athletes as the perfect protagonists. And what's most important today: Attitude.
With a commitment to Colin Kaepernick, the Nike brand offers its customers more than sportswear: it offers value. Nike shoes became a statement overnight.
This film has made the Nike brand top of mind, spurred consumers to rally around the company on social media, and will likely boost its popularity with younger consumers who want to patronize businesses that take a stand, rather than sit on the sidelines of hot button issues.
And let's not forget the underlying message of the film: To inspire those who have crazy dreams and goals that may seem unsurmountable.
Perfectly executed and an example for any company in the world that wants to create meaningful content.