In this session from Crafter Con 2019, Milton will show you detailed numbers about what is selling and what isn't; how big the industry is; whether or not it is growing or shrinking; and a whole host of other information based upon intense research and interviews. Knowing this information will be useful whether you are pitching a game to a publisher, or running a Kickstarter.
Milton Griepp has been in the geek culture business for over 40 years, beginning in distribution in 1976. As a Co-Founder, officer and beginning in 1984 as CEO of Capital City Distribution, he grew sales for 14 consecutive years, building Capital into a profitable international company with over $150 million in annual sales of geek culture products, especially comics and games, to retailers around the world. Capital was the source of many innovations in geek products distribution, including the advance solicitation mag-a-log, still in use today in both the comics and games fields.
Since selling Capital to Diamond Comic Distributors in 1996, Griepp has continued using his expertise in the industry as a consultant in the business of geek culture. He founded ICv2, the #1 information source on the business of geek culture, in 2001. ICv2 publishes a website, ICv2.com, with daily business news; and Internal Correspondence, a magazine with in-depth market analysis, bestseller charts, and other features on the hobby game and graphic novel categories.
Watch all of the Crafter Con Videos from 2015, 2017, 2018, and 2019 on our Youtube playlist.