HOW TO INSPIRE A MOVEMENT AND GET PEOPLE BEHIND A WORTHY CAUSE
The Inspire a Movement IQ Matrix explores how to get people behind a worthy cause that leads to progressive change and transformation. This can, of course, relate to social injustice or be an extension of your product, service or idea. At the heart of every movement is a passionate individual who has an inspiring vision for solving a problem or building a better world. This grand vision is your roadmap for the future. This is the vision you will use to inspire your movement. Your vision must, however, provide a path for solving a persistent problem that moves people to action.
This map takes you through how to identify this problem, how to build your vision around the problem, and how to recruit people to your cause. Moreover, it takes you through how to rally people behind your cause using seven motivation triggers that inspire action.
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