#creativity-online.com

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Bonita y exitosa campaña de Ageisobar Sao Paolo para las fundaciones Save Brasil y BirdLife International -dedicadas a la preservación de la biodiversidad-, muy al estilo WYSIWYG (what you see is what you get). Dona para salvar una especie en extinción y descarga el ringtone con el trino del ave que estas ayudando a que no desaparezca...

Save Brasil turned read bird calls into mobile ringtones, to raise awareness of the high numbers of endangered birds in the country. The 'Savetones' were sold for $0.90 at www.savetones.com.br. The organization, a BirdLife International Affiliate, says the campaign, via ageisobar, was less about donations, more about the ringtones bringing up its cause as a talking point... www.savetones.com.br 

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IBM believes that "Data is a Game Changer," which is one reason why the brand, along with Ogilvy & Mather New York and Hush, erected this stunning interactive data wall at this year's U.S. Open. While the tennis major is clearly about athletics, IBM used the 15-foot touch screen to show that the game goes beyond the court and to amplify the audience's overall experience. The wall helped to heighten the competition on the court with historical data from seven years of grand slams that helped to analyze, in real time, strategies that individual players needed to adopt to win against their opponents. It also featured a geo-tagged Twitter feed that responded to those Tweeting at the open, and other data helped audience track arrival of the 7 train, how much water they needed to consume to properly hydrate on any given day, and when weather would dampen the day...

http://adage.com/u/VOigaa 

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Ciertamente hay muchas paginas de internet cuyo contenido es totalmente irrelevante  y que sin embargo, por accidente o falsas expectativas, terminamos viendo. Supongo que este experimento web se inspiró en eso... Wordless Web is an experiment that allows us to look at websites in a completely different way. A simple browser bookmarklet makes the words on any website invisible by turning both the text and background colors white. The only thing left for you to see are the site’s pictures.

No text also means no context. You're free to enjoy the images in their purest form, without names, labels, definitions, or purpose. It makes the pictures we see across the web more mysterious and open to interpretation of our own imaginations.

Try Wordless Web on your favorite sites and see how it suddenly transforms your experience.

Project by Ji Lee Coding by Cory Forsyth http://wordlessweb.com

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Esta campaña teaser en exteriores de Draft FCB Chicago para la empresa de químicos Dow plantea generar espectativa a traves de un complejísimo acertijo, escrito con puras ecuaciones matemáticas. Todos pueden tratar de adivinar por Twitter de qué se trata, aunque la respuesta se revela hoy... Solutionism. The new optimism. "The more we talk together, the more we solve together..." Dow is giving consumers a mathematical teaser with a 'giant chalkboard' painted on a brick wall at the corner of Broome and Crosby in SoHo, Manhattan.

Yesterday, 90,000 people walked by the 46ft chalkboard with only a twitter handle (@giantchalkboard) and website URL (giantchalkboard.com) to give them a clue to its meaning.

Today, the chalkboard will feature the beginning of an elaborate equation full of twists and turns that combines mathematics with numbers that are significant to scientific human achievements throughout history. The banner says 'Solutionism. The new optimism.'

The campaign, through Draftfcb Chicago, invites people to participate and guess the answers through Twitter and the website. On the fifth day, the answer will be revealed... http://giantchalkboard.com/

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A collaboration between Google Creative Lab and creative shop Big Spaceship, What do you love? is a neat way of showcasing Google's many different kinds of search on one page - as well as providing searchers with an interesting take on a topic they love.

At www.wdyl.com, when you type in any search term, you see results from 21 Google products, including maps, sketches and blog searches, popularity measurement, patent searches, discussion groups and debates, all related to your topic of interest. (So, type in 'New York' for example and you'll get a whole page devoted to the city, including a list of books, a chance to explore in 3D and the latest news from the Big Apple)... http://www.wdyl.com

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Uf, no entiendo como pueden decir que campañas como esta van dirigidas a mujeres... (recomiendo ver fullscreen). Una de las pocas verdades indiscutibles de la publicidad: el sexo vende.

Zappos has put naked models in its ads - but the point isn't gratuitous nudity, it's is to dress them. The message - that Zappos isn't just a shoe brand - is aimed at women, with ads appearing in the August issues of glossies, as well as online. And look out, ladies - there's a male model to come... http://youtu.be/uHF3X8tQYPU

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Con la restricción de 140 caracteres de Twitter y otros micro-bloggings siempre hay que estar economizando en el número de letras que usamos en todo lo que escribimos. Es por eso que existen tantas aplicaciones en internet para acortar textos y ligas (URLs). Pero virou.gr es especial... en una campaña de Carrefour para ayudar a la Cruz Roja, este acortador de URLs no sólo reduce tus enlaces, sino que reduce el hambre. URL shortener with a heart

With Twitter limiting us to 140 characters, many tweeters use URL shorteners when posting links to other sites. In Brazil, Carrefour decided to launch one 'with a heart'. Its URL shortener, Virou.gr, donates 1g of food to be distributed by the Brazilian Red Cross, for each character you reduce your link by. (Virou translates as 'turned into'.) Almost a month after its release, 60,000 links have already been shortened and the URL has attracted buzz on Twitter and blogs... http://virou.gr/home