Feedback from today’s crit session. People really enjoyed the paper texture that I have in the background, as they found it adds to the homely, fun, quirky tone of my campaign - the color palette is strong as well. One issue raised is that people tend to associate red with guide dogs, which are very different to rescue dogs. However, I like the way that the red pops against the blue, as it gives me connotations of life jackets and ‘rescuing’ a dog. I think one way to avoid the association with guide dogs is to not have them all wear Ford’s red harness, as I think that’s where most of the confusion arises from. As well as that, could I provide more information on what a rescue dog actually is, as one person had never heard the term before.
As well as that, I had some notes on changing the body copy font so that I could experiment with different weights. An interesting note was - does my title need the drop shadow? I originally liked the drop shadow because the slightly 3D effect made it ‘pop out’, but it was suggested that I experiment what it would look like without the drop shadow, so I'll play around with that.
I asked my peers which they believed was more effective: the photography or illustration route? The answer surprised me, as many people actually said illustration, even though I was dubious about the fictitious connotations illustration might have implied. I raised my concerns, but interestingly enough, they pointed out that illustration added a ‘homely’, family-like tone to my campaign. Somebody pointed out that if I used photography, it would seem like that one dog was the face of every rescue dog out there, whereas illustration showed better that there’s a variety of dogs and there’s no real look to a rescue dog. I think this sums up my campaign perfectly - there are no two rescue dogs who look alike! They’re all rescue specials. Therefore, I will carry on with the illustrative route.
