Jun 19, 2014
Multi-channel attribution what you need to know
Multi-channel attribution what you need to know
This topic has been on my mind a lot recently and naturally I fall back on the teachings of the legendary Avinash Kaushik. There are many multi channel attribution challenges that Avinash talked about:
Impact of Online channels on offline stores/sales
Impact of Offline marketing activities on Online traffic and conversions
Attribution across multiple screens: i.e. conversions happen cross devices…
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