Untitled

[chandlernguyen]

Asia top 1000 Brands 2014

Asia top 1000 Brands 2014

It’s time of the year again when Campaign Asia and Nielsen releases the annual Top Brands in Asia research.

The research covered all of the 12 biggest markets in Asia from Australia, China, Japan, Korea, India to Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam.

The methodology seems solid as well with the use of online survey, gathering at least 400…

View On WordPress

[chandlernguyen]

Facebook, please fix your Facebook for Business Sign Up page

Facebook, please fix your Facebook for Business Sign Up page

First of all, sorry for my “rant”. It’s just that I have seen this for about 2 months now and today I have to write something about it.

Ok here is the situation, Facebook has been quite active with their ads on mobile device to promote Facebook for Business solution.

Here is what I see every time I use Facebook App on iPhone or Android

  Upon clicking on the sign up button, below is what you see…

View On WordPress

[chandlernguyen]

Search Engine Market Share in APAC Jun 2014

Search Engine Market Share in APAC Jun 2014

Hi there,

As it turns out quite a lot of people visit my blog because they are looking for search engine market shares around the world. Hence I decide to update the data every 6 months. Unlike previous posts, this time I will focus on Asia Pacific countries only.

1. Search Engine Market Share in SouthEast Asia (SEA)

You could refer to the reportby comScore here if you want to know the source of…

View On WordPress

[chandlernguyen]

Multi-channel attribution what you need to know

Multi-channel attribution what you need to know

This topic has been on my mind a lot recently and naturally I fall back on the teachings of the legendary Avinash Kaushik. There are many multi channel attribution challenges that Avinash talked about:

Impact of Online channels on offline stores/sales

Impact of Offline marketing activities on Online traffic and conversions

Attribution across multiple screens: i.e. conversions happen cross devices…

View On WordPress

[chandlernguyen]

How Not to run a YouTube Video campaign

How Not to run a YouTube Video campaign

For the past 3 days I have been bombarded with a rather “not so interesting” video ad on YouTube. Every time I try to watch a video, this video appears in pre roll. Every single time I skip it after 5 sec, I have no idea what the video is, what its trying to say and the brand behind it. Only when it starts to be a bit too annoying that I start to take note of the brand so I could write this post.

View On WordPress

[chandlernguyen]

Response to "Agency, position thyself" by Greg Paull

Response to “Agency, position thyself” by Greg Paull

I came across this brilliant post by Greg Paull this week titled “Agency, position thyself” on Campaign Asia. Combining this post and the post by Tim Williams “The Disappearing Agency of Record“, I guess I don’t really have any else to cover on this topic. There is only one word from me “totally agree”. The fact that everyone is trying to do everything is a phenomenon that we have been seeing for…

View On WordPress

[chandlernguyen]

Is Mobile First the right strategy for APAC?

Is Mobile First the right strategy for APAC?

Since the proliferation of smart phone in 2008, there have been a lot of talk about how Mobile needs to become an indispensable element of any digital marketing campaigns, especially in Asia Pacific. But how much we should focus on Mobile? Should we change from a Desktop first strategy to Mobile first? This post attempt to provide some discussion points on this topic.

Before we begin, I have to…

View On WordPress

[chandlernguyen]

ROI for social media? Response to post "How The Wall Street Journal owns social media"

Recently, eConsultancy published a blog post called “How The Wall Street Journal owns social media…

View Post

[chandlernguyen]

Sách "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"

Chào mọi người,

Hi all,

Tôi rất vui mừng ra mắt bản dịch tiếng Việt của cuốn sách “Vietnam Digital…

View Post

[chandlernguyen]

One thing that significantly improves my career

I have been asked multiple times: “what is the one thing that if I do it regularly, it would significantly enhance my career?”

Every time, my answer is to spend about 1 hour everyday to read.

It seems so easy,one hour a day out of 24 hours, how can anyone…

View Post

[chandlernguyen]

Google Hummingbird: anything but irrelevant

This is a guest post by John Sargent / @HongKongJohn / www.johnsargent.com

Thank you very much John for contributing this article.

The (Silent) Rise of Google Hummingbird

Google announced the latest change to its search algorithm, code named…

View Post

[chandlernguyen]

State of social networks in Southeast Asia

Are you curious about which social network is the most popular in each country in South East Asia?…

View Post

[chandlernguyen]

Secrets revealed behind the 106 Million view video - Dove Sketches campaign

I was referred by Joana Veiga to this great sharing from Joel Pearson (Innovation Director at PHD) about the Magic Media plan behind the great campaign Dove Sketches.

This is the video that topped the viral chart for Ad Age for a few weeks in a row…

View Post

[chandlernguyen]

What is the ONE thing that I would share with a Newbie?

I was asked recently that if I were to teach everything that I know about Search Engine Marketing to someone who is completely fresh, what I would I talk about?

I love this type of question because it forces you to think really hard, trying to figure out…

View Post

[chandlernguyen]

Facebook: I feel like you are cheating me

Yup that is what I am feeling now. Your brand image just gets worse (at least to me). I don’t like…

View Post

[chandlernguyen]

Measuring success of your social media efforts (beyond the number of view/fans)

This is a topic that is dear to my heart. I feel that just like any marketing activities, with…

View Post

[chandlernguyen]

Are you ready for a Mobile world? What are your options?

So with millions of smart phone users, using their phone every day, what we could do to take…

View Post