#crowdery

[lindortech]

Y Combinator Summer 2013 Demo Day, Batch 3: Meet Senic, Buttercoin, Crowdery, Reebee And More

Y Combinator Summer 2013 Demo Day, Batch 3: Meet Senic, Buttercoin, Crowdery, Reebee And More

Third moment’s the charm.

We’re here (yep, still) at Y Combinator’s Summer 2013 demo day, covering the wide range of 48 startups pitching their wares to an enormous crowd of investors, fellow founders and members of the media. [Update: Check out TechCrunch’s top 8 startups from Demo Day]

So far we’ve met an augmented reality glasses company, seen Sergey Brin’s tiny brother launch a restaurant…

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[smithieddigest]

Clothing sales can be awesome, but they can also mean racks on racks of ugly shirts that no one wanted to buy. While some customers will scoop a deal, inevitably someone gets stuck with a bunch of unwanted inventory. Crowdery, a Y Combinator startup, offers an e-commerce tool to help brands test out product designs before production to decrease surplus inventory.

Crowdery helps companies host contests, which last 10 days, on their websites to determine the most popular styles. Co-founder Maran Nelson says this approach is bringing A/B testing to physical products. While software and online platforms can beta test products before launching, industries such as clothing, furniture, jewelry and consumer electronics will end up slashing prices on unwanted inventory and losing profit.

“You have [companies] producing physical products, where these people are literally crossing their fingers and blindly making big financial decisions that they can’t iterate on,” Nelson tells me. “So we’re trying to step in and bring the user to the product at a point in the production cycle that’s still relevant.”