How A Startup Increased Its App Submissions by 400% in 4 Months
Born out of a research project at the London School of Economics in June 2014, Crozdesk is a web app finder that helps entrepreneurs, startups, and SMEs discover web apps.
Meet Nicholas & Chris An IT & Innovation postgraduate from LSE, Nicholas Hopper founded Crozdesk as a response to an issue that bothered him - finding the perfect apps to suit every requirement. Barely, a year old, his fledgling start-up has already been deemed as the Yelp of web apps. Every good product needs a good marketer - enter Chris Baird, Crozdesk's business developer. An adventure junkie with a sharp acumen for marketing, Chris worked in conjunction with Nick to address the one pressing challenge that every new enterprise faces. Reaching Out To Target User Groups Finding and reaching out to the right audience is a crucial hurdle that every startup needs to overcome. As with all early-stage start-ups, the Crozdesk team had to work around the restrictions that came with being a small, bootstrapped team. Chris tried out a number of channels to get the word out about Crozdesk. However, these channels proved to be too slow for this dynamic startup.
Achieving 5x Growth Rates
Chris then chanced upon Crowdfire at a growth hacking meet-up in London. With his knowledge of the SaaS marketplace and the power of Crowdfire's growth features such as Copy Followers and Automated Direct Messages, Chris managed to 3x Crozdesk's Twitter Followers in just 6 weeks and they're still growing. From 100 followers in January 2014, Crozdesk grew to over 12000 followers in May 2015.
That's not all. This momentous growth in followers translated into something even bigger - a whopping 400% increase in app submissions to their site. This meant that Crozdesk's app submissions were growing at a 5x rate; which incidentally was the goal they had set for themselves.
If the journey of this year-old startup has inspired you to use social media to grow your business, make sure to read the full case study.
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Crowdfire proved to be a strong ally for Crozdesk & it can be yours too. Want to grow higher on social?
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