Oct 29, 2012
Curated: The Most Over Used Term
Everyone is curating something these days. The number of pitches that mention that their idea is well currated, that they have specialists curating the user experience, the product is highly curated is at an all time high. The reality is, most are not curating anything. They are throwing wide nets at companies that they like and seeing who will get caught in the net.
Those who actually know how to curate will rise to the top. Until then, it is word inflation.