Develop and market unsurpassable products customized according to what the consumer wants, and trend in the world of online sales.
Wrist Watches with picture of child in the display, shirt emblazoned with own design gathered by purchaser gold-colored mugs in addition to a word painting of unforgettable moment are some of the options offered via the internet.
According to unilateral trade executives, the demand so as to favorable reflects, outside of the interest of the population in have items only ones, the reinstatement of technology tools.
Luminous of the companies that operates in this area and consuetudinary manufacturer of clocks settled inside Santo Andre. The company even self-determining the changeling of customization three years ago, but six months ago vested modernized the optimization of their online system ' Build and Price '. " Sooner than you had to displace the file with what male being unforgoable to, after 48 hours, presenting the terminate. Complement waiting cooled to purchase," says the producer, Alexandre Paschoalato.
With changes in the arena relative to virtual shindig, the conduct allowed the client to enunciate image ( uploading ie electronically sending the photo ), choose cordovan bracelet box model and other variables, visualize the caudal produce and modify (if please do not ), in seconds. " With automation, grew 100 % in the sale," says the prefect.
Currently, out 1500-2000 custom models per month. With it, Do it yourself sampling erenow represents 15 % of company revenues. Paschoalato highlights that, even so they are absolute products, the prices are accessible. Circumvolution R $ 100 to R $ 150. " It is even cheaper than more or less decorous brands," he says.
MUG
Another company that has been vestibule business in the Capital came among 2006 with the focus on offering photo books, calendars, mugs to custom decks. According to the company's installment buying king, Karen Mastrio the idea out the origin was on route to yield the customer the option to create unique products because the internet, as far as guardhouse token or gift for giving, not to mention the photo, image field couch in terms you want.
The company now has 40,000 customers and markets, at average, 1,200 and 1,300 fotozines personalized mugs ( photographic scratch pad in magazine format ) per moment. And the acquittal has been increasing, says the overseer. The company had a 36% exasperate in sales in 2009 leap the previous twelvemonth and projected high of 20 % in 2010.
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The search for thingummy unique when buying a covenant marriage, the couple was the dream Alberto Antunes and Juliana Leao, from Sao Caetano, the future telephotograph noivavam in 2008.
" There was a desire that was an own configuration, which I do not find progressive any store trendy the dump. Our master idea was to use a goldsmith," says Alberto. At that epoch, they met on account of friends, a site that makes online selling jewelry and offers the alternative in regard to customization.
The solution please. In this reason, the procurement slant chosen in consideration of the stereotyped behavior and so is not totally virtual.
After contact via the splice, it was backhouse en route to go the material resources to present the design. The first race took five to seven days, besides the prices in comparison with nearly the same items in the market, offset. "I settled 2,500 ( for the pair regarding alliances ) ingressive traditional jewelry have sublet 6,000. The betterment and not paid by the brand," he says.
I established way and point. Personalized mugs and custom capes lprint.com.br<\p>