BUILDING AFFILIATES: THE TOP TOOL FOR CUSTOMER ACQUISITION AND LIFETIME VALUE
Presented by me at Web Marketing 1999, in Monterrey, CA.
Affiliate programs are perhaps the least expensive method of customer acquisition on the internet. Pioneered by consumer retailers like Amazon.com, affiliate programs are now employed by a wide variety of web marketers in an array of industry segments. Along with the proliferation of affiliate programs came a diversity of variations on the theme...
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