#customer development model

[heatherdouglaslaw]

Client Discovery

Steven Blank writes in Four Steps to the Epiphany that “startups don’t fail because they lack a product; they fail because they lack customers and a proven financial model”. He recommends that a new business should focus on understanding their clients’ problems, “discovering a repeatable roadmap of how they buy, and building a financial model that results in profitability”.

However, Blank asserts…

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