#customer interviews

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Product discovery questions to ask customers - Orbit

We're zeroing in on one specific aspect of product discovery - interviewing customers. It's through these interactions that we generate the insights to inform our product strategy and shape what we build. Let's dive in.

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What to do instead of asking users what they want - Mixpanel

I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned when trying to understand their wants and needs is this: Asking users what they want from a product (and believing them at face value) is a fool’s errand. That’s not to say user interviews and

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How to Talk to Customers to Gather Useful Insights

Talk to customers about their problems, not about your product

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Turn Customer Input into Innovation

Lots of companies ask customers what they’d like to see in new products and services—but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process.

People in your organization may resist this new approach. But the fact is, the traditional approach of asking customers for solutions tends to undermine the innovation process. That’s because most customers have a very limited frame of reference.

There are several concrete dangers of listening to customers too closely. One of these is the tendency to make incremental, rather than bold, improvements that leave the field open for competitors. 

Lead users can offer product ideas, but since they are not average users, the products that spring from their recommendations may have limited appeal.

Instead focus on Step 1: Plan outcome-based customer interviews.

Step 4: Rate outcomes for importance and satisfaction.

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How to Use Product Reviews to Prepare for UX Research Interviews

If you’re a UX designer or researcher, here are ways you can create interview questions by analysing customer reviews.

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Ask Teresa: How Do You Select Customers for Customer Interviews? - Product Talk

Have you heard? My new book Continuous Discovery Habits is now available. Get the product trio's guide to a structured and sustainable approach to continuous discovery. Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. If you’d like to see the other posts in this series, […]

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Find Better Problems Worth Solving with the Customer Forces Canvas

Before you can build the “right” solution for your customers, you have to understand the “right” problem. In my first book, Running Lean, I…

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Customer Interviews: Get Actionable Insights from Every Interview - Product Talk

Customer interviews are the foundation of good product discovery. Learn how to gain valuable insights from each and every interview.