#customerpainpoints

[ecommercetrends3]

7 Customer Pain Points in eCommerce to Solve Now

Pain points are common obstacles that prevent potential customers from converting. you'll learn 7 types of customer pain points and see examples of each.

[ecommercetrends3]

7 Customer Pain Points in eCommerce to Solve Now

If you're the owner of an eCommerce store, you're constantly striving to improve the quality of your store , and you're also facing problems. Some issues are easy to fix, but others are more important and require more work to resolve. This applies to your customers too. There are instances that they might encounter problems when they first visit your site or after a particular period of communicating with your company. The goal is to assist your customers and generate revenue within your company.

As an online seller , your primary responsibility is to make the customer's problems clear in eCommerce, and then implement solutions to address the issue. As your business starts to grow, a myriad of customer issues will be encountered in your path to becoming an entrepreneur. However, these issues are capable of being addressed after a certain amount of time within the company. Don't overlook the concerns of your customers. There are many factors that may deter customers from your site , without not mentioning.

No worries. This article will discuss 7 major customer pain points and the best method to deal with these concerns. If you are willing to address a few problems on your website, you'll be able to make your customers satisfied and boost sales.

What are the pain points?

These are problems which are causing anxiety for the customers of your business and require solutions. These issues could prevent your customers from having the most enjoyable user experience. Let's look at the most frequent types of issues.

Different kinds of pain points

The customer's issues are generally divided into four different categories in the following diagram. Here are some instances of the issues discussed within this post:

Productivity pain points

Users may be spending a lot of time with the current system and are looking for a more efficient solution that can help them save time. A great example of a difficulty with productivity is a manual process which takes a lengthy period of time to produce results.

Financial Pain Points

Financial issues are areas where potential buyers pay too much on their current offerings and wish to reduce the cost. Cost of subscriptions as well as the additional charges that are added during the checkout process due to lack of transparency about the final price of the product and so on are some of the most common last-minute problems that customers face.

Process Pain Points

The pain points of the process are the places where your customers needs to go through various ineffective procedures before reaching their destination. For example the fact that customers have to navigate through several websites before they find the information they need is thought to be a problem with the process.

The Pain Points in Support

Support Pain Points occur when a customer doesn't receive the support they require when they make a purchase. If a buyer cannot find the answer to a question on your site or get an answer within a brief timeframe from your support team, it is one of the most efficient instances of issues with customer support.

7 common customer issues within eCommerce you need to be aware of

Let's look at the top 7 customer pain points and how to address them for the advantage of your business:

Filtering options are not as effective.

Your website sells various high-quality products on the internet. Visitors visit your store to browse the items you sell. If your store does not have sufficient filters, they'll be browsing for several hours. After a while, it makes the customer annoyed and he's taken to the competitor's website.

Recommend Solution:

As the number and variety of products available online are increasing each day, the importance filters have enhanced. Filters allow shoppers to narrow their search, and help them find the products they want faster. Managers should think about the addition of additional filters to items that show greater than 100 result an online search. There is a way to talk directly with your customers and visitors on the internet about the filters you offer , and also reduce the time they spend.

Long Check-out Method

A good checkout procedure should not last more than a couple of minutes. If you make customers complete several forms on different pages, you're forcing clients to quit your website without completing the checkout process. Cart abandonments occur as the result of lengthy or lengthy checkout process.

Recommend Solution:

Your business must be focused on creating a reliable secure, safe , and secure checkout process. Based on the platform you use for eCommerce you have the ability to alter the checkout process to provide a more pleasant user experience. Ask your customers for feedback and make changes to reduce abandonments to your cart.

Payment options are not sufficient or available.

Your site may sell various items that are likely to draw prospective customers. Let's imagine that a potential buyer finds the item on your website they've been looking for. The buyer is delighted with the product and quickly moves to the checkout page to make payment. But, your website offers only a handful of payment options that do not match the place of purchase. What a disgrace for the customer! He's upset and will be adamant about your site before leaving. This could lead to negative reviews or a loss of trust for your business and isn't the best choice for your company.

The recommended solution:

If your business is surrounded by clients from all over the world, it is crucial to provide local payment options and alternative payment options. Because of the rapid expansion of digitalization, the options for payment vary from wallets to credit cards and cryptocurrency. New methods of payment are evolving every day. This sort of issue that is associated with eCommerce can be avoided by incorporating the most widely used methods to your website.

Inconsistency between the different channels for advertising

The trend of having an Omnichannel presence has grown in recent times. Every business owner would like multichannel websites that will draw customers from every medium feasible regardless of whether it's mobile apps, websites or even in-store media platforms. The unending desire to rule everywhere could cause problems with your message along with the caliber of products you offer, as well as other details you publish in diverse scenarios. This could lead to confusion and a poor user experience.

Recommend Solution:

Your customers expect to have a consistent experience no matter how they come across your business or purchase products from. To ensure this, you need to look at the customer journey and ensure that they have a seamless experience across all contact points. A regular experience for your clients can make a difference and help eliminate any rivalry in your company.

Poor customer support

What's the first sign that an individual might require assistance? If the site they're on suddenly stops working. If they have difficulty accessing your site and placing an order for items. or if they cannot find the information they're looking for. Particularly when it comes to difficulties with payments, the customer requires immediate technical help. If you take too long to address their concerns and they get angry, they lose focus and may quit your business. If it's about money or a complaint from a customer They may pursue legal action against your company.

The Solution We Recommend:

The solution to solve this type of problem in eCommerce is at the root of the issue. Set up a team of dedicated employees to solve customer issues across different platforms. Great customer service is a proven method of marketing to build trust with customers and establish a brand name in the market. A positive customer experience can encourage customers to write positive reviews about the business. If the review is read by other customers or spread through word of mouth it opens up many selling opportunities for customers who are interested in your products.

[ecommercetrends3]

7 Customer Pain Points in eCommerce to Solve Now

This article details the customer pain points in eCommerce and how to resolve them. It is a must-read article if you are launching your eCom

[mikeconkey]

Creating Sales Pages that Target Your Ideal Customer

Series Blog Post #2 - Target Your Ideal Customer

You probably already have an ideal customer profile that you use for marketing, even if it isn’t explicitly written down and is only in your head. When it comes to sales pages, you need to be absolutely sure you know who you’re targeting. The details you define about your ideal customer are crucial to everything that follows. When you know what this ideal customer wants, you can gear your offering to them. In this module, you’ll learn how to drill down into your prospect’s key challenges and present your offering as the solution they’re seeking. Address Customer Pain Points with Your Offer The problems your ideal customers have are known as ‘pain points’ for the obvious reason that they cause pain. Understanding these pain points will be vital in securing conversions from your sales page. What are the major challenges your ideal customers face? They will probably fall into one of the four main types of pain points:

Financial They want to save money They’re looking for a cheaper alternative to something they already have It’s a first-purchase and they want good value Time/Productivity They want to save time They want to do more in the time available They waste time on non-essentials Process/Systems They want to get organized They want to improve their internal processes They want to use automation somewhere in their lives Support They want help with certain tasks They feel they’re on their own They have a gap in their skills they need to fill Prospective customers’ pain points are often complex and can involve multiple categories. You need to address at least one in your copy. If you can address more that’s even better. It’s a challenge to identify your customer’s predominant pain point, and it’s different for each business. Make the effort to find out what their pain point is, address it in your copy, and you’ll be rewarded with sales. Talk to your target customers and really listen to what they say. If you’re still uncertain or need more information, use social media to find out what your target market is saying about its problems and challenges. A practical way to drill down to the root cause of your customers’ pain is -"The 5 Why's" exercise. It’s simple and very powerful, and it works like this: Take the customer’s problem and ask yourself “Why?” Then take the answer you gave and ask four further “Why?”s in succession. Here’s an example of something a customer might say when asked what their main challenge is: Pain Point - I can’t get my business off the ground

Why #1: Why can’t you get your business off the ground? Because I don’t have the time to take care of all the tasks. Why #2: Why don’t you have the time to take care of all the tasks? Because I have family commitments. Why #3: Why do you have family commitments? Because I’m a mother and I have to look after my daughter after school every day for three hours. Why #4: Why do you have to look after your daughter after school? Because I don’t have anyone to help me. Why #5: Why don’t you have anyone to help you? Because my husband doesn’t give me any help and I could really do with the support just now. There’s a world of difference between the presenting problem, “I can’t get my business off the ground,” and the resulting “My husband doesn’t give me any help and I could really do with the support just now.” Of course, this conversation could have gone in many directions but you get the idea. Try it on a past customer if you have one or run it as a mental exercise in your own head, knowing what your ideal customer is like. Identify Resonant Language to Use in Your Sales Copy People in different target markets speak in different ways. If you use the same type of language as your potential customers, you build rapport and make a connection that will create trust and help sales. It’s important to know the language your customers use when they talk about themselves and their situation so that you can use it directly in your sales copy. When you talk to past and potential customers, note down the words they use to describe their problems. When you’re doing your research into people’s pain points, write down what you hear verbatim. By incorporating these words into your sales copy, visitors to your page will be drawn in to read more. They will see familiar words and phrases and will trust that you fully understand their needs. Key Takeaways: Drill down to discover your prospects’ key pain points. Learn the language your ideal customers use so that your sales copy will immediately resonate with them. Action Steps: Quick Win: Complete the ideal customer checklist in the Action Guide. List what information you have, what more you need and how you’ll get it. Write down examples of the language your ideal customers use to describe their challenge, what they want and their ideal resolution to their current difficulty. "5 Why's" exercise. Follow the steps in the Action Guide which sets out the 5 “Why?”s formula of asking yourself “why?” five times for each pain point a customer has identified to check your understanding of their core challenge. Return to MikeConkey.com for the next blog post in this series for “Create Sales Pages That Convert – Turning Visitors into Customers”   

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