#d&adprojectresearch

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Why is Illustration so Important in Advertising? - Wow-How Video Production

Find out 9 reason why illustration is so important in advertising in our blog`s article. Wow-How experts can help you with your ad design.

This article was very helpful in understanding what successful illustrated advertising is and what consumers care about.

Notes:

- draws attention to product 

Illustration should grab and maintain attention before the message gets deep. Illustrations help to connect with consumers’ emotions. Humour is one of the key tools in connecting with audience.

- creates awareness to the audience 

understand the message and, depending on this, create an illustration. For example, if the main message is about achieving success, depict success in the form of receiving a medal/reaching for a high shelf, etc.

- enforces ad texts

using appropriate illustrations, its easier to enforce your message. This helps it to sink into audiences minds and stay there longer

- urges a better response 

good illustrations help you to get better user responses 

- provides consumer education 

education remains a critical part of a successful advertising campaign. Illustrations are very handy in terms of education as they don't make you feel like you're in class

- grabs visual attention 

images act as better tools for telling stories that will resonate well with the consumer

- offers customisation 

With illustrations its easier to suit the brand’s style and its previous campaigns 

- avoids trivial and overused stock photos 

illustration helps you to ensure that every image is unique and designed to suit a company’s image, brand, and needs

- cost-effective

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What does giffgaff do to become a B Corp?

From these articles, I learned more about the giffgaff business and how they treat their customers. They work together with them and therefore achieve a high percentage of customer satisfaction. Giffgaff interacts a lot with their users who help them grow by providing feedback and offering ideas for development.

They are also fully online, so their profits are not spent on rent or salaries.  

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GiftGaff design

I was looking at Gift Gaffs campaigns and came across their design website which explains their style and use of assets in detail. It's a very useful tool for me to learn more about the brand and how they speak to the public.

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How other brands announce that they are part of the B Corporation.

Many of the brands listed above do not explain what B Corp is. They use the logo along with illustrations or images. I believe that to promote your brand to customers it is crucial to explain briefly what B Corporation is.

Cook advertises their B Corp certification in more detail. They emphasise what they are doing to be part of B Corp rather than the fact that they have obtained a certification that means nothing to people who have never heard of it.

Another campaign I like was run by Tony's Chocolonely. I like that they didn't get hung up on the B Corps logo, they stayed true to their style, which is more recognisable.