A Great Year For Good Work - D&AD2014
The work at #dand2014 was inspiring.
Full disclaimer, as a Trustee of D&AD i'm on the Exec and Management board. But still...
The work at #dand2014 was inspiring.
First off...
Manchipp took this great photo.
Madam President, laurajaybee ‘s fantastic opening speech, an impassioned edict for ‘great work that does good’, a proper point of view. Delivered from the big heart of a great talent in a leather onesie with a freshly done platinum undercut (she told me all about this beforehand). Very stylish all round.
Importantly, a POV delivered upon by the work awarded...
SWEETIE: A COMPUTER GENERATED 10-YEAR-OLD FILIPINO GIRL ENSNARES 1,000 PREDATORS IN 71 COUNTRIES and also does a fantastic awareness job upon the disturbing and growing trend of webcam sex tourism. Someone I follow on twitter described this as simply as, WOW. I agree.
LEMZ
GRAVITY LIGHT: AN LED LAMP POWERED BY GRAVITY. 3 seconds to lift it, 30 minutes of light. No batteries, nothing to run out, nothing to replace. Amazing. I spoke to the guys, Therefore, who talked to me about how this became an internal studio project and the passion behind it. They are now looking at scaling the production and reducing the cost to as close as possible to zero. They need support and funding.
Therefore
Importantly, it's not just the WHITE PENCIL that's showing off 'good work'. This...
Needs no blurb.
DOVE: REAL BEAUTY SKETCHES: 63,166,958 views.
Ogilvy & Mather Brazil
And This...
CLIMATE NAME CHANGE: CHANGE THE NAME OF HURRICANES TO THAT OF THOSE WHO DENY THE MESSAGE THEY CARRY is such a striking and simple solution. I love its energy, attitude, almost aggression, or perhaps frustration. I think it's a really true and appropriate response.
Barton F Graf 9000
Powerfully simple.
Which is also a trend. Simple ideas are not simple to have.
LIFE SIGNS: TRAFFIC SIGNS UPON SMASHED UP CARS are harder to ignore.
Ogilvy & Mather Buenos Aires
I appreciate that on the Cromwell Road, London this may cause more trouble that it avoids, but in the right place, what a great message. Would be great from a Car brand.
This is such a good, simple digital insight...
Draftfcb New Zealand
FOOD PHOTOS SAVES LIVES: People share photos of food online isn't an insight. People who post photos look at people who like the photos they post, is an insight. It's pure internet narcissism and very subtle and well played.
Simple technology...
TXTBKS: SIM CARD SCHOOL BOOKS puts the contents of a heavy school books on old SIM cards, suitable for the analogue phones kids carry in the Philippines. High tech, low tech.
DDB DM9JaymeSyfu
And not so simple technology...
THE MOST POWERFUL ARM: A robot arm that uses the handwriting of a young man who can no longer write, to write your name on a petition to raise awareness for research into to Duchenne Muscular Dystrophy, a debilitating and terminal disease occurring in young men. Powerful and elegantly done.
Havas Worldwide Sydney / Flint
Good doesn't always mean worthy.
Good is good for you...
This Photon Shower. I love that I can say that, THIS PHOTON SHOWER can reset the body clock. Fly Delta. Better rested.
w+k NYC
Good also does just mean good.
Good work.
Even if somewhat confusingly the example I'm using here is for a good cause...
THE CSPD (Calgary Society for Persons with Disabilities) ANNUAL REPORT has one staple in the middle holding it together. Which makes it hard to read. Which replicates in some small way the trouble that people with disabilities have everyday. Damn simple. A great emotional message and interaction.
WAX Partnership
Whilst we're on emotion.
This is hauntingly good.
SOUND OF HONDA / AYRTON SENNA 1989 uses old data to re-enact the late driver's world's fastest lap through sound and light. The fact that there is no car is hugely poignant. A powerful advert for Honda's data driven car system. I love how much hard work went into making this.
Dentsu
This is culturally good...
RECALLING 1993 brought stories of gritty 1993 to every Manhattan street corner with the last remaining relics of that era: the pay phone. Wow.
Droga 5
Technically good...
MAGIC OF FLYING meshes flight path data, location awareness and the childhood wonder of planes to create really good real time digital outdoor.
OgilvyOne Worldwide London
Visually good...
BOX 's projection mapping demo is so good to look at my eyes and brain hurts.
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Bot & Dolly
Self-servingly good...
Dentsu Tokyo
Chicken good...
Jung von Matt
Advertising good...
w+k NY
and I could watch this all day good...
Forsman & Bodenfors
What a great year for good work.
Inspirational.
Good day.