#dataattribute

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[Adobe DTM|Datalayer] data-* attribute with json object

If you would like to implement a datalayer, you can use a div tag with a HTML5 data-* attribute and a json object. Example:

data-provider="{"pageInstanceID":"example123:PROD","page":{"pageInfo":{"pageName":"Example Page","server":"www.example.com"},"attributes":{"country":"de","language":"de"}}}"

If you use an id with the div you can easily use jquery to get data out of it. Example:

$('#waData').data('provider').page.pageInfo.pageName;