#davidpackard

[blogofhistory-blog1]

Birth Anniversary..! William Redington Hewlett..! 12 January 2001..! #WilliamHewlett was an #American #Engineer and the #CoFounder, with #DavidPackard, of the #HewlettPackardCompany (#HP)..! https://www.instagram.com/p/BsivAFaghPJf_3PlkgWICfKV_CJ9OiWaKEM5wE0/?utm_source=ig_tumblr_share&igshid=1vzz0f613lhea

[jmconsulting7-blog]

“Marketing is too important to be left to the marketing department.” – David Packard ~ Co-founder and former CEO of Hewlett-Packard Every company is a marketing company. It is just at this moment we have chosen to market one specific product. But rather than define ourselves by our product, we must realize that what we are selling is increased demand. The services we provide will change and evolve, so too must we adapt to the ever-changing business landscape in order to expand the ways in which we draw attention to our brand. We need to be at the forefront of the marketing revolution so that we can adapt our product to what the customer really wants. The best part about marketing efficiently is that not only do we increase our outreach, we bring everyone in our organization closer together by incorporating them into the process. Far gone are the days where a specific department handled how we connect to, and build relationships with, our customers. It is in the best interest of our consumers that we leverage our best assets, our people, by incorporating them into how we tell our story. Good companies focus on how they can increase demand for their products while great companies focus on how they can increase demand for themselves. Our customers don’t so much buy what we do, they buy why we do it. They want to know what drives us, what propels us forward, and how we are using that ambition to help improve their community. People don’t care about the features of a product as much as they care about how it benefits them. This means that when we market we not only need to highlight the functionality of our product, we need to focus on the macro benefits that we provide to the well-being of society. Because then our customers are buying for themselves, the one thing for which they will always be willing to pay. Branding social good is what’s best for everyone. It is much easier to paint a mural when everyone has a brush. (Creation of an abstract mural, #Pexels) #DavidPackard #HewlettPackard #QuoteOfTheDay #Marketing #Branding #WeAreAllMarketingCompanies

[gettheoriq-blog]

Marketing is Too Important to be Left to the Marketing Department.- David Packard

[edgema]

More companies die of indigestion than from starvation.

David Packard